Static or Dynamic URLs Best for SEO?

Google is attempting to communicate updates to how they crawl dynamic URLs.   In a blog post in Google Webmaster Tools on Monday the author says “If you want to serve a static URL instead of a dynamic URL you should create a static equivalent of your content.”

Yes!  We’ve been saying this forever.  What’s new about this?  Nothing!

The blog post goes on to say: “It’s always advisable to use static content with static URLs as much as possible, but in cases where you decide to use dynamic content, you should give us the possibility to analyze your URL structure and not remove information by hiding parameters and making them look static.”

In other words, don’t try to game Google.  Yes again!  White hat SEO best practices have always been about giving the visitor what they want and giving search engines what they want – the truth.

Isn’t it interesting that effective SEO strategies are just like the basic principles of life?  Tell the truth and you’ll always be better off.

Bottom line – static URLs are still best for best organic search engine rankings.

Got a different opinion?