This blogging tip is not my original idea. I don’t even remember where I read it. But, it really stuck with me.
Most businesses who struggle with their blogs do so because they are not thinking about it the way a publisher thinks. A publisher lives for content. A publisher’s product would die without content. So, a publisher and the staff constantly seek out content, put it into topical compartments and publish.
How often do you come across an email or an event or some activity that contains content you could use in your blog? I’ll go out on a limb and predict - very often! If you’re not seeing it, maybe you should enlist help.
What may be content buried under a rock to you, may be big boulders to someone else. I’m color blind so what others see, often I don’t see. Get the point?
But, when it comes to content, I see it every day. Heck, if I didn’t have a real job I could post interesting stuff to this blog 10 times a day. But, I do…
So, the next time you’re sitting in a meeting think about something in that meeting (or something else in your day) that could be interesting to your blog readers. You may have tripped over it many times already without realizing it.
And, if you think you don’t have time to act on these blogging opportunities, you’re probably right. Just make the time. Your blog readers will thank you for it.
