Amazing Grace

It’s Christmas time and I don’t feel much like blogging about marketing. Somehow it seems to me that marketing is so much smaller than Christmas. Even if you don’t celebrate the birth of Jesus as I do at Christmas, it’s still a magical time of year. I remember growing up in New York City riding the buses and subways during Christmas time and the people were actually nicer to each other. Grace was in the air. The season has that affect on people.

Amazing Grace

Christmas is all about grace. It’s about appreciating everything you have and sharing it with others. It’s about giving people a reason to smile even if some things aren’t going your way. It’s about being happy even if you have no reason to be happy. It’s about bringing happiness to others. It’s about being a light.

When marketing extends grace, it doesn’t get any better than that. This video has been viewed by millions through the simple act of sharing it on the web.

Amazing Grace Techno – Computer Controlled Christmas Lights from Richard Holdman on Vimeo.

May the majesty of the Christmas season and its grace be a light that shines in you every day of the year.

Bernie Borges
@berniebay