Comments on: Interview with Brian Halligan, Co-Author of Inbound Marketing http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/ Actionable Tips, Trends, Interviews with Successful Online Marketers Sat, 13 Mar 2010 15:14:54 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Chew-Hoong http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-17537 Chew-Hoong Thu, 12 Nov 2009 20:17:31 +0000 http://www.findandconvert.com/blog/?p=1509#comment-17537 I love the HubSpot graders- quick, easy to use, help zone in on areas to tweek & improve. Inbound marketing does take effort; however like everything, it takes some sweat equity to build a "quality relationship". I definitely prefer for folks to FIND me ;o) BTW, Brian Halligan is the featured thought leader presenter at the MIT Enterprise Forum Virtual MasterClass discussing “Marketing Strategies from the Trenches for Entrepreneurial Success” next Fri, 11/20, 12 noon. An opportunity to learn and get your questions answered live by him. Details here: <a href="http://enterpriseforum.mit.edu/network/masterclass.html" target="_blank">http://enterpriseforum.mit.edu/network/masterclas...</a> I love the HubSpot graders- quick, easy to use, help zone in on areas to tweek & improve. Inbound marketing does take effort; however like everything, it takes some sweat equity to build a "quality relationship". I definitely prefer for folks to FIND me ;o)

BTW, Brian Halligan is the featured thought leader presenter at the MIT Enterprise Forum Virtual MasterClass discussing “Marketing Strategies from the Trenches for Entrepreneurial Success” next Fri, 11/20, 12 noon. An opportunity to learn and get your questions answered live by him.

Details here: http://enterpriseforum.mit.edu/network/masterclas...

]]> By: FindandConvert http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-17207 FindandConvert Fri, 30 Oct 2009 16:57:54 +0000 http://www.findandconvert.com/blog/?p=1509#comment-17207 Larry - it's admittedly more challenging when you are a solo entrepreneuer. But, it's very doable. It really requires a mindset shift. Think like a publisher of content. Make it habitual and you'll get the mindset along with the results. Larry – it's admittedly more challenging when you are a solo entrepreneuer. But, it's very doable. It really requires a mindset shift. Think like a publisher of content. Make it habitual and you'll get the mindset along with the results.

]]> By: Larry LaFata http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-17076 Larry LaFata Tue, 27 Oct 2009 15:21:44 +0000 http://www.findandconvert.com/blog/?p=1509#comment-17076 Clearly, magnetic inbound marketing is the ideal. I STILL think the product has to be great - like Hubspot - and thus the team that builds it has to be great. Having a whole Cambridge-quality team of classy and educated techno's is certainly a tremendous advantage. Like many great books, the application to other enterprises of this inbound concept can be difficult. Almost like armchair quarterbacking - after the fact - by a success story that can not be replicated. As a solo entrepreneuer, not having a team with diverse talents is a tremendous impediment to growth marketing. Even with a great product. Engaging Content as Key: Creating content about industry-specific issues to engage others to talk about your brand is an interesting concept - and sizable task. Bernie, where i could I find an expansion of this topic? Brian's Inbound Marketing Book only appears to touch on it briefly. (based on this post that is...as I haven't read it.) Clearly, magnetic inbound marketing is the ideal.

I STILL think the product has to be great – like Hubspot – and thus the team that builds it has to be great. Having a whole Cambridge-quality team of classy and educated techno's is certainly a tremendous advantage.

Like many great books, the application to other enterprises of this inbound concept can be difficult. Almost like armchair quarterbacking – after the fact – by a success story that can not be replicated.

As a solo entrepreneuer, not having a team with diverse talents is a tremendous impediment to growth marketing. Even with a great product.

Engaging Content as Key:
Creating content about industry-specific issues to engage others to talk about your brand is an interesting concept – and sizable task.

Bernie, where i could I find an expansion of this topic? Brian's Inbound Marketing Book only appears to touch on it briefly. (based on this post that is…as I haven't read it.)

]]> By: FindandConvert http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-16930 FindandConvert Mon, 26 Oct 2009 00:43:30 +0000 http://www.findandconvert.com/blog/?p=1509#comment-16930 John - you hit on a key point. Inbound marketing does take effort. But, if you're going to put effort into marketing (which all brands should) why not work at it in a way that produces engagement and results rather than doing "the same old thing with declining results." John – you hit on a key point. Inbound marketing does take effort. But, if you're going to put effort into marketing (which all brands should) why not work at it in a way that produces engagement and results rather than doing "the same old thing with declining results."

]]> By: John Joyce http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-16924 John Joyce Sun, 25 Oct 2009 21:07:07 +0000 http://www.findandconvert.com/blog/?p=1509#comment-16924 I recently saw Brian speak at the Inbound Marketing Summit '09 and he talked about the "old marketing model" which was based on interrupting someone to pitch your product. I once read a great quote that said, "marketing to the disinterested is counterproductive", and I couldn't agree more. The bottom line is that people are looking for what you do and you have to make sure you can be found. It takes a great deal of effort but it will pay off in the end. Thanks for the post! - John I recently saw Brian speak at the Inbound Marketing Summit '09 and he talked about the "old marketing model" which was based on interrupting someone to pitch your product. I once read a great quote that said, "marketing to the disinterested is counterproductive", and I couldn't agree more.

The bottom line is that people are looking for what you do and you have to make sure you can be found. It takes a great deal of effort but it will pay off in the end.

Thanks for the post!

- John

]]> By: Two Ideas for Better B2B Product Marketing | brainmates - product … | Key Concepts Marketing Wisdom http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-16881 Two Ideas for Better B2B Product Marketing | brainmates - product … | Key Concepts Marketing Wisdom Sat, 24 Oct 2009 16:19:30 +0000 http://www.findandconvert.com/blog/?p=1509#comment-16881 [...] Brian Halligan, Inbound Marketing Book, CEO HubSpot : Inbound … [...] [...] Brian Halligan, Inbound Marketing Book, CEO HubSpot : Inbound … [...]

]]> By: Michelle Berdeal http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-17480 Michelle Berdeal Thu, 22 Oct 2009 17:46:29 +0000 http://www.findandconvert.com/blog/?p=1509#comment-17480 I loved this podcast! You both did an excellent job on discussing and giving examples on why adopting a new marketing mindset is so important for businesses today and in the future. I am enjoying reading Bernie's book (almost finished with it) and I look forward to reading Brian and Dharmesh's book as well! I loved this podcast! You both did an excellent job on discussing and giving examples on why adopting a new marketing mindset is so important for businesses today and in the future. I am enjoying reading Bernie's book (almost finished with it) and I look forward to reading Brian and Dharmesh's book as well!

]]> By: Billie Ginther http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-17433 Billie Ginther Thu, 22 Oct 2009 14:38:25 +0000 http://www.findandconvert.com/blog/?p=1509#comment-17433 Great podcast giving a valuable overview on inbound marketing. I can relate to how the both of you addressed the difficulty marketers have in adopting a marketing 2.0 mindset when marketing 1.0 has served them well in the past. The fact, feature, benefit and sell sell sell mentality of decades of marketing 1.0 mantra can be difficult to abandon. Creating editorial content that is industry focused rather than company-centric takes effort and a big change in thinking but building better customer relationships and the uptake in lead generation are worth moving the cheese. Great podcast giving a valuable overview on inbound marketing. I can relate to how the both of you addressed the difficulty marketers have in adopting a marketing 2.0 mindset when marketing 1.0 has served them well in the past. The fact, feature, benefit and sell sell sell mentality of decades of marketing 1.0 mantra can be difficult to abandon. Creating editorial content that is industry focused rather than company-centric takes effort and a big change in thinking but building better customer relationships and the uptake in lead generation are worth moving the cheese.

]]> By: FindandConvert http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-17415 FindandConvert Thu, 22 Oct 2009 12:11:45 +0000 http://www.findandconvert.com/blog/?p=1509#comment-17415 You kind of inspired "not your father's marketing" when you referenced Leave it to Beaver during one of our recent chats about how advertising use to work so well decades ago when consumers were a captive audience. Go ahead and use it. :) You kind of inspired "not your father's marketing" when you referenced Leave it to Beaver during one of our recent chats about how advertising use to work so well decades ago when consumers were a captive audience.

Go ahead and use it. :)

]]> By: Brian Halligan http://www.findandconvert.com/blog/2009/interview-brian-halligan-inbound-marketing/comment-page-1/#comment-16808 Brian Halligan Thu, 22 Oct 2009 03:01:21 +0000 http://www.findandconvert.com/blog/?p=1509#comment-16808 "Not your father's marketing" -- I like that phrase. You mind if I borrow it?? Bh. "Not your father's marketing" — I like that phrase. You mind if I borrow it??

Bh.

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