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To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
B2B Lead Generation Strategies That Fill Your Funnel
Posted by Bernie Borges
All B2B marketers have a dual objective when it comes to lead generation. They want to fill the top of funnel (TOFU) to build the sales pipeline. A healthy sales pipeline produces viable sales opportunities over the long term. But, marketers also have pressure to produce leads that are sales ready now. These leads move to the bottom of the funnel (BOFU) quickly.
Social Marketing 3 Reasons Why It Has Arrived
Posted by Bernie Borges
The question is no longer about the viable role of social media in a business’ marketing strategy. The question is what role does it play? Businesses are also asking how will they do it? This question is huge because it is inevitable that many businesses are diving into social media with little understanding of how to use it effectively, how to measure results and how to staff for it.
Search Plus Your World SEO Implications
Posted by Bernie Borges
Google announced a major update called Search Plus Your World…Privacy and anti-trust implications aside, this announcement simply comes down to one point. As marketers we want our content shared on Google+. Period.
Conference Marketing Lead Generation Tactics in the Digital Age
Posted by Bernie Borges
Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.
Social Business Becomes Mainstream in 2012
Posted by Bernie Borges
A true social business is one whose culture embodies social from top to bottom. A social business thinks socially in two dimensions; externally toward a social cause and from a customer engagement perspective.
Personal Branding in the Corporate Workplace Requires a Plan
Posted by Bernie Borges
The corporate organization that embraces the benefits of employee personal branding with a plan, can reap significant benefits. Here’s a look at some of the key planning elements to harness the personal brand in the corporate workplace.
Business Blogging 4 Keys to Success
Posted by Brian Millis
Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get you started. Stick with a schedule to keep your momentum steady. With a little practice, maintaining a successful business blogging strategy with new content for your current audience and new visitors will take care of itself.
5 Ways to Get Employees to Contribute SEO Content
Posted by Bernie Borges
At the heart of your SEO strategy is the importance of continually creating, posting and sharing relevant content to your website and blog. The challenge most companies face is getting subject matter experts spread throughout the company to contribute content.
Ethical SEO Not Spam According to Google
Posted by Bernie Borges
Ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results.
Digital Marketing The 5 Essential Pillars
Posted by Bernie Borges
Digital Marketing Explained in Plain English I’ve been in the Internet marketing industry since 2000. As much as I’ve seen it evolve over the past 11 years, it feels like it is still in its infancy. I find myself referencing the “digital age” often when discussing modern marketing principles. Here are the five pillars [...]
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