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To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
Gamification has come of age in the B2B enterprise. Whether you have 10 or 10,000 employees, the motivating factors don’t change. The level of scale changes according to size. But, the fact remains that people are motivated to behave in ways that provide reward, achievement or influence.
Inbound marketing best practices with the added dimension of understanding the modern buyer’s process in their journey allows the modern marketer to be aligned with the modern buyer. Only then can the modern marketer create experiences that resonate with the modern buyer.
If you’re serious about using LinkedIn to grow your business, whatever that means to you, you are an inbound marketer. Buzzword aside, the fundamental goal of using LinkedIn is for opportunities to come to you in some way. An inbound marketer creates value and interest through content and engagement to attract opportunities. This is the purest form of inbound marketing.
In today’s social media landscape, an employee’s brand is also the corporate brand whether you choose to accept that or not. HR and marketing executives should embrace the expanded LinkedIn Professional Publishing platform by offering guidance to their employees on how to use it for mutual branding value.
When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.
An internal social culture breeds trust and advocacy. Providing the culture and tools for employees to become brand advocates is a process that calls for tools, commitment and a culture of collaboration.
Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC.
By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data. Why?
The “seduction” analogy works for social selling because it emphasizes the process from initial “touch” to closed sale. In The Invisible Sale, Tom Martin points out three ways to be “seductive” or to be successful in social selling.
Combined with their uptick in web activity (over 1 million monthly organic searches and the 11+ million views on YouTube) and THE SCARECROW search queries the campaign has generated in 4 months since launch, I conclude their video content strategy has been highly successful.