http://www.findandconvert.com/blog Tips, Trends, Best Practices, Actionable Advice Mon, 01 Dec 2008 22:29:16 +0000 http://backend.userland.com/rss092 en This podcast is a brief introduction to Bernie Borges' forthcoming book: Marketing 2.0: Bridging the Gap Between Seller and Buyer. Targeted publish date April 2009. So, what exactly do I mean by Marketing 2.0? Marketing 2.0 is a play on words on which parallels Web 2.0. As you know Web ... http://www.findandconvert.com/blog/2008/marketing-20-what-does-it-mean-to-your-business/ Most of us know the history of Thanksgiving. It's admirable that we stop to give thanks once each year in the form of a national holiday. For many of us it makes us think about how much we have to be thankful for even in the face ... http://www.findandconvert.com/blog/2008/twitter-users-unite-for-thanksgiving/ At the annual SEO geek-fest at Pubcon last week, there was a lot of buzz over predictions for 2009. Specifically, SEO guru Bruce Clay made some predictions about changes he expects to see from Google. Additionally Matt Cutts from Google went on camera and gave us his insights into ... http://www.findandconvert.com/blog/2008/is-seo-ranking-dead/ This podcast is a discussion about a guest blog post I recently wrote on Hubspot entitled: The Lines are Blurring between Social Networks...Let Them! As we spend time on social networks, blogs, Twitter, YouTube, etc., the lines are blurring between them. As I'm sure you know there are three types of social ... http://www.findandconvert.com/blog/2008/social-media-lines-are-blurring/ Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told the story of how they have used viral video to exponentially grow their business in the past two years. If you’re not familiar with the story, it's a textbook case study on viral marketing ... http://www.findandconvert.com/blog/2008/viral-video-pays-big-at-blendtec/ Yesterday I attended a session at Pubcon on SEO & SEM for large websites. The speakers included Marshall Simmons from the N.Y. Times and Bill Hunt from IBM.com Global Strategies as well as two other excellent speakers. I was struck by some key points they made. Most of their ... http://www.findandconvert.com/blog/2008/seo-strategies-for-large-websites/ I recently conducted a table session at an AMA event in Tampa on SEO basics. It's funny how when you revisit basics sometimes things click in a new way. I didn't learn anything new in conducting this session other than maybe a way to communicate SEO basics. I began by ... http://www.findandconvert.com/blog/2008/seo-basics-revisited/ Podcast: Why the Tampa Bay Rays should use Twitter! During the last two games of the ALCS (American League Championship Series) there were hundreds of Rays fans watching the game and Tweeting with other Rays fans. I used the Rays hash tag #rays during this time. This concept is known as ... http://www.findandconvert.com/blog/2008/fans-threw-a-twitter-party-tampa-bay-rays/ When you hear the word promiscuity, what image does that conjure up for you? Don't worry, this blog isn't going there...I'm inspired to write about the concept of social media promiscuity because my brain works best with metaphoric references. Anyone who is actively involved in social media knows that it's ... http://www.findandconvert.com/blog/2008/social-media-promiscuity-good-or-bad/ My Tampa Bay Rays have won the American League Championship! The ALC series was a nail-baiting battle that went to the last out in the seventh game. The Rays defeated the formidable defending champs - Boston Red Sox - to earn their first ever trip to the World ... http://www.findandconvert.com/blog/2008/why-the-tampa-bay-rays-should-use-twitter/