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To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
Ethical SEO Not Spam According to Google
Posted by Bernie Borges
Ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results.
Digital Marketing The 5 Essential Pillars
Posted by Bernie Borges
Digital Marketing Explained in Plain English I’ve been in the Internet marketing industry since 2000. As much as I’ve seen it evolve over the past 11 years, it feels like it is still in its infancy. I find myself referencing the “digital age” often when discussing modern marketing principles. Here are the five pillars [...]
5 B2B Lead Generation Strategies for 2012
Posted by Bernie Borges
What content are you producing in the current quarter that will fill your sales pipeline for 2012? Consider getting back to basics. What are the top 10 questions your customers ask? Just check with your customer service department and they’ll tell you.
Google Panda Update Is Not As Complex As You May Think
Posted by Bernie Borges
The Panda update is Google’s way of doing some housecleaning. Panda was launched to reward websites with high quality content, and penalize websites with low quality content and non-organic inbound links. Google’s primary goal is to deliver relevant search results to maintain brand loyalty and dominance in search.
Personal Brand Is Different Than Corporate Culture
Posted by Bernie Borges
A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.
LinkedIn for Marketing and Sales Get Results
Posted by Bernie Borges
Too many marketing professionals underestimate or misunderstand the power of LinkedIn for branding and lead generation. Your LinkedIn Company Page is a powerful social destination to display your products and services, communicate positioning message and promotional offers, as well as allow visitors to meet your employees.
SEO Results Through 5 Easy Tips
Posted by Bernie Borges
B2B marketers who need to improve their SEO results need to consider both SEO fundamentals and have a willingness to experiment with CTAs to create sales ready conversions. Additionally, social sharing is not an option to compete for search engine rankings. Contemporary SEO success is part fundamentals and social currency.
Social Business 4 Characteristics
Posted by Bernie Borges
In a social business the employees become a company-wide community. Their level of collaboration is characteristic of family and community. The employee becomes the brand both inside and outside the business. He embodies the brand in every behavior be it through digital interaction or in offline activities.
Blog Case Study Anatomy of a Successful Blog
Posted by Billie Ginther
Blogging has become an intricate component of any digital marketing strategy. I have been following NFC Rumors since its inception in May 2011. NFC Rumors is a blog case study that exemplifies what can be accomplished with a well-planned content marketing strategy.
Content Marketing World Rock n Rolls
Posted by Bernie Borges
I’m thrilled for my friend and colleague, Joe Pulizzi, founder of Junta42 and Content Marketing Institute for organizing this first rate event. To say it was awesome doesn’t describe it. The speakers, the content, the conversations, and yes the food, were all incredible. Over 600 content marketing professionals attended from 13 countries.
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