The information you’re using to market your site is very valuable to hackers. Here are a few things you can do to make sure that as you’re trying to generate more exposure, you’re not selling out to criminals.
Since aligning sales and marketing has been such a long-standing challenge in business, maybe it's time we shake up the org chart? Maybe it's time we have a C-Level person focused on the customer's entire journey with a brand....Not just customer service.
The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.