May 6th, 2008 Bernie
Our blog is focused on providing tips, ideas, best practices and advice on Internet marketing. My hope is our readers benefit from this blog.
The Find and Convert blog has just been recognized by Junta42 with the #7 rank on its top 42 Content Marketing blogs, out of a total of 118 total content marketing blogs. Our blog is recognized for Internet marketing content.
The complete Junta42 listing of content marketing blog sites is here: http://www.junta42.com/top_42_content_marketing_blogs/.
The press release from Junta42 provides more detail including their criteria for selection.
While the recognition for good marketing content is cool, the best thing about this is the convenient access to so many other great content marketing blogs on one list!
I hope you get value from the complete list of content marketing blogs and the Find and Convert blog.
Tags: content marketing, internet marketing, Junta42
Posted in About Bernie Borges, General Marketing | 1 Comment »
January 31st, 2008 Bernie
A bounce rate refers to the rate at which people “reject” a page on which they have landed in your website. Website analytics tools consider a visitor a bounce if they only see one page and leave your site. Some tools use time spent on a landing page as a bounce rate criteria, e.g., 10 or 15 seconds.
Analytics tools provide bounce rate information at several levels. I’ll use Google Analytics (G.A.) as the reference. G.A. provides an average bounce rate across your entire website, plus bounce rates for each page. My favorite bounce rate metric is for keywords.
Measuring bounce rates for keywords is a very meaningful metric because you can see how well your website visitors are consuming your content based on keywords delivering traffic to your website.
If you are getting traffic to your website for your top 10 keywords, and one of your top 3 keywords has a high bounce rate, you need to examine the content. It’s possible your content is not adequately feeding your website visitors what they want. Perhaps the content doesn’t do a strong enough job of conveying the main thing about this keyword.
Sometimes, content revisions for keywords with high bounce rates can make a big difference in conversions.
Do the math. If your bounce rate improves by 10% the conversion rate impact can be substantial on leads or sales.
There are other factors which contribute to bounce rates, including where they came from. Generally, we pay closest attention to the bounce rates for keywords coming from search engines. The premise is that someone searched on a keyword phrase and landed on your website. We like to say, “this person is looking for you.” So, when they find you, did you do a good job of connecting with the visitor? Of course, not all visitors will be relevant or qualified. But, we’re talking about statistics. So, we like to maximize the statistical probability of delivering a good match between keyword searches and landing page content.
Any search engine optimization or pay-per-click strategy requires paying very close attention to bounce rates. Studying bounce rates as indicators of the connection between visitor’s searches and your content can play a big role in successful internet marketing practices.
Tags: bounce rates, Google Analytics, internet marketing, Pay per Click, PPC, search engine optimization
Posted in Pay per Click, SEO | No Comments »
