Introduction to Twitter: Play Now | Play in Popup | Download (1630)

This is a repost of the Twitter video from http://www.findandconvert.com/blog/2008/introduction-to-twitter-video-podcast/.

This format is for users of iTunes and iPhones or iPods.  Feel free to comment on either post.

Tags: Introduction to Twitter, iTunes, Twitter

 

 Online Video: Play Now | Play in Popup | Download (267)

This our first video podcast.  It’s not Hollywood quality, but we’ll get to that someday (maybe).  This is an introductory podcast on Twitter aimed at marketers who have heard about it but haven’t yet jumped on the Twitter bandwagon.

Twitter is a micro blogging platform used by individuals and businesses to communicate rapidly about anything they want.  You can search for people and businesses using keywords.  As you find people of interest you can choose to “follow” them in Twitter.  Each person you follow is sent an email notice with a link to your Twitter profile.  They can choose to follow you (or not). 

Optionally you can require that people send a request to follow you.  This is the way to create a private Twitter community.  The default is that anyone can follow you.

Twitter is being embraced by early adopter businesses.  Examples of companies using Twitter include Oracle, Apple, Comcast and the Los Angeles Fire Department.  Locally in Tampa Bay, ABC Action News uses Twitter to communicate breaking news throughout the day.

A small company who is using Twitter effectively is inbound marketing pioneer, Hubspot.  Several staffers at Hubspot are actively “tweeting” throughout the day.  Additionally, Hubspot has a company branded Twitter profile used to communicate new blog posts and updates on company activities.  They get it!

One big advantage of Twitter is access to good content.  If you build a following of people with common interests you will benefit from links they provide to interesting content such as blog posts and articles.  You should be one of those who contributes good content to your community.  Your following will appreciate it.

I liken Twitter to “many to many instant messaging.”  Businesses can use Twitter as an effective platform by setting up private communities of subject matter experts who help each other out.

Follow Bernie Borges on Twitter: http://twitter.com/berniebay and Chuck Palm on http://twitter.com/chuckpalm

Tags: Hubspot, Introduction to Twitter, micro blogging, Twitter