Bernie | 
05 28th, 2008| 
I frequently deliver a presentation on Web 2.0/Social Media Marketing. It’s a high level presentation that explains to business professionals what Web 2.0 is about. I cover RSS, blogs, podcasts, social networking, micro blogging, wikis and trends to watch. The presentation is available for download.
In my presentation I reference an article written by BusinessWeek in May 2005 which foretold the prominent rise of blogs in the corporate setting. The May 2005 cover story actually uses this phrase in reference to blogging: “Our Advice: Catch up or catch you later.”
The June 2nd issue of BusinessWeek is out and it’s a doozy! I recommend your read it!
The editors did a gem of a follow up story to the May 2005 article. Apparently, the web traffic to the May 2005 article is huge, not to mention the comments posted on their blog about it. Additionally, BW (much to their credit) felt compelled to update the story and particularly write about predictions they missed.
Remember, you should read the entire article. But, here are some excerpts:
“….Three years ago, we wrote a big story - but missed a bigger one….Blogs, it turns out, are just one of the do it yourself tools to emerge on the Internet. Vast social networks…now offer people new ways to meet and exchange information…These social connectors are changing the dynamics of companies around the world. Millions of us are now hanging out of on the Internet with customers, befriending rivals…It’s as if the walls around our companies are vanishing and old org charts are lying on their sides…Ambitious workers use these tools to land new deals and to assemble global teams for collaborative projects.”
Did you catch that last sentence??? These social tools are not just for teenagers. We (you, me and our colleagues) have figured out how to use them productively in our businesses.
The article goes on to talk about tools that have become very popular to include Wikipedia, Twitter, YouTube, iTunes and Facebook. One person is quoted as saying “the new resume is 140 characters,” referencing the paradigm for communicating on Twitter. BTW, you can follow me on Twitter: http://twitter.com/berniebay.
The article gives a few examples of large corporations - BT, IBM - getting real work done on inhouse social networking sites.
One point I feel is very well made (and resonates loud with me) is their first fix to the May 2005 article is to revise the title from “Blogs” Will Change Your Business to “Social Media Will Change Your Business.” Yeah! That hits the nail square on the head!!!
Another well stated point in reference to how people use social media is: “A new class of supercommunicators has emerged.” Another point nailed!
The article closes with this: “Even if the bubble burts - and we predict it will - the power of social media to transform our businesses and society will only grow.”
If you are hungry to learn more about the global impact of social media and how you should be participating, this article is a must read. Here is the link again: http://www.businessweek.com/magazine/content/08_22/b4086044617865.htm
