Testimonials
1 of 1 people found the following review helpful:
5.0 out of 5 stars Put this book at the top of your list!, September 10, 2009
By M. Lorey
I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey
2 of 3 people found the following review helpful:
5.0 out of 5 stars Great Strategies and Tactics to move from Marketing 1.0 to 2.0, July 6, 2009
By Jason Atkins (Toronto, Canada)
If you want to understand how the world of marketing has changed and what’s happening with social media, then you need to read Marketing 2.0.
Bernie methodically walks you through the new world of marketing, strategies and tactics to get you there and statistics to back it all up. Perfect fit.
I love some of the things he talks about in the book especially the section on leaping from Marketing 1.0 to Marketing 2.0. He uses some examples to show you how significant a leap from 1.0 to 2.0 is. Here are his examples:
World 1.0 was once believed to be flat.
World 2.0 pushed that belief into obsolescence when it was proven that the world was actually round
Software 1.0 was installed from a disk or tape.
Software 2.0 isn’t installed at all. You access it and run it from the web.
Encyclopedia 1.0 was purchased as a fifteen-volume set of textbooks (with some obsolete content the moment it arrive).
Encyclopedia 2.0 is accessed on the web and is always current because it’s constantly updated
Music 1.0 was purchased on vinyl, then on tapes, and then on CD’s
Music 2.0 is downloaded from iTunes and other music-sharing sites.
Video 1.0 was strictly the domain of Hollywood.
Video 2.0 is now the domain of anyone with a digital camcorder and access to YouTube.
Now to find out the leap from Marketing 1.0 to 2.0 you’re going to have to read the book.
This book is really for everyone, from beginners to experts and I highly recommend it to anyone that wants to succeed in the new world of marketing.
It’s a page turner and I was able to finish it during one of my recent flights (less then 4hrs)
4.0 out of 5 stars Good background report on the case for content marketing, September 14, 2009
By S. A. Dishong (Tampa, FL)
This book goes a long way to help businesses identify the case for great content creation and content marketing and sharing as a key element in today’s marketing strategy. Bernie provides background information on social media marketing concepts and tools, case studies, resources, and ideas to help small- to medium-sized businesses get started in social media marketing or ramp up their current efforts. As one who is out in the trenches with some clients who are still hesitant about starting or expanding social media efforts, I’d like to see a sequel with more information about how to address executives’ legitimate concerns about brand dilution, confidentiality, legal issues, and employee productivity issues associated with the use of social media in the workplace. The addition of some charts, diagrams and illustrations would be helpful to make the points more easily understandable to those who are not as familiar with the topic, or who want a quick overview. Overall, it’s a worthwhile addition to your marketing library. -Sally Anne Dishong, Content Editor, LinkShare Corporation
5.0 out of 5 stars Valuable theories in valuable package, September 11, 2009
By Arvid Karlsen “Arvidka” (Trondheim, Norway)
I have just started reading Marketing 2.0 by Bernie Birges. As I am starting my own social web marketing company, I found the theories in this book of great interest and value to me.
Up till now I have studied Philip Kotler’s “marketing bible” Marketing Management and used it for reference. From this point on, Marketing 2.0 will be my new encyclopedia in marketing.
The book itself is easy read. The language is spokenlike, which makes the theories wuite accessable and easy to grasp. Even for an norwegian.
I do not hesitate to recommend this book to others who wants to learn more on social media and marketing techniques.
5.0 out of 5 stars I loved it and use it, August 28, 2009
By Kenneth Chiarella
I really learned from Marketing 2.0. I own [...] and have used this book to get our information our on the web. What we’ve learned is that you have to offer value in your social networking strategy. You can’t just get on and say “we are a wonderful company”. Your company has to offer something to those you interact with in social networks. People don’t want to be friends with companies. They want to be friends with people. They will befriend or follow representatives of companies who teach them something.
We’ve made all of our videos “How to” videos which have really helped establish us as an expert in our niche. This has helped increase visits to our site and then orders. They come for information and then, when they are ready to buy, they return to the expert to buy their products.
5.0 out of 5 stars A Must Read!, August 24, 2009
By M. Smith “mikebook” (Florida)
As a Management and Marketing Professor with Hodges University out of Ft. Myers, Florida I highly recommend this book. It is a must read for those who have not been able to grasp the worth of Social Media Marketing as a compliment to or in some cases a replacement for traditional marketing.
Bernie, presents the case well for those who need the additional “push” to begin marketing using 21st Century web 2.0 methods. His book is simple enough for the beginner, yet advanced enough for the web savvy.
I will be using it as a compliment text for the Principles of Marketing courses I teach. I also think it could be used in a stand alone course on Social Media Marketing. Buy it, you need it!
5.0 out of 5 stars The manual of social media marketing, August 10, 2009
By Edward Ball “www.damsondigital.com” (UK)
If you are a business new to social media and are not sure how you harness it’s potential power, or you are currently using social media marketing and want to know you have covered all the bases, this book is an absolute must!
The book explains why old style marketing is becoming less effective in these fast moving times, and it details the real difference that inbound marketing can make.
It covers all the bases in plain English and gives a great insight into how to implement the ethos within the whole of your business.
I’m a social media marketing consultant and I would call this book the manual of social media marketing. I will be making sure all my clients purchase one of these books as a invaluable reference tool.
On top of all this Bernie Borges produces a free podcast that you can listen to that really complements the book, so its like the book is constantly added to and updated in audio format. You can find the podcast on itunes and around the web. All in all a great read, and a really good book.
5.0 out of 5 stars Riding the Social Media Marketing Wave with Marketing 2.0 and Bernie Borges, August 3, 2009
By Lesley Peters “www.qcommservices.com” (Tampa, Florida)
Looking for a book that explains why traditional marketing is no longer working? Bernie Borges has a new book, Marketing 2.0 that will make your head spin with excitement about fresh marketing ideas for the Internet. I am a business colleague of Bernie’s, and may be biased about his writing and ideas. I love his book because it gives me wise insight into the world of Social Media marketing, and how I can reach my prospects in ways I have not considered.
Bernie is passionate about Internet marketing, and social media. Whenever you read a page in his book, you sense the excitement and dedication to his ideas.
For starters, you’ll enjoy his writing style. It’s direct, carefully focused, clear as a bell, with a humorous touch. When reading his book, you’ll have the sense he is sitting across the desk from you. He has a way of folding you into his presence, and keeping you right there with him.
Marketing 2.0 explains about how marketing has changed. You’ll read about Web 2.0, and Social Media. Bernie moves you through Web 1.0 (he speaks from experience, having started in 1979, working for Yourdan, Inc.) He weaves his story into Web 2.0, explaining that this new technology is all about content, building relationships with buyers, and how you can influence those relationships by providing information your readers want. His belief is that Web 2.0 is a mindset, and that you, as a small business owner, can use it to strengthen your marketing strategies.
A main premise of Bernie’s book is that the Web is now about community and collaboration. His ethos is that Social Media Marketing is here to stay, and is growing by leaps and bounds. He is enthusiastic about trying various technologies . . . LinkedIn, Twitter (a whole absorbing chapter just on Twitter), and Facebook, as well as several others. Bernie brings all these social media technologies alive with succinct explanations, and engaging case studies from different industries (examples range from attorneys . . . to technology companies . . . to The Student Loan Network). He also suggests many websites for his readers to peruse to get more information, as well as cutting-edge concepts in Social Media Marketing.
Chapters in the book will fill you in on Blogging, Podcasting, and Video/Pictures. You’ll read about YouTube’s history, and best practices for creating your own video from soup to nuts. Bernie even takes you past YouTube videos to tell you how to take full control over your content and audience. One of his best case studies to support his video concepts is on Indium, a company that produces videos in ways that expand your marketing horizons.
The last chapter in Bernie’s book sums up his concepts about Marketing 2.0. His final words underscore his theory that good content and social connections are the new way to reach out to your customers. Moving into the future, the Marketing 2.0 techniques that Bernie suggests will bring your customers to you because they understand who you are, what you do, and how they benefit from doing business with you. In other words, Marketing 2.0 lets your prospects know what’s in it for them!
If you are looking for new and winning ways to reach your prospects, as well as understand the nuances of Social Media, Marketing 2.0 is a great read!
5.0 out of 5 stars Tons of inspiring case studies and resources, July 28, 2009
By H. Winston Faircloth Jr.
Whenever I obtain a business book, I’m on the lookout for inspiration and for resources I can apply in my everyday work in my non-profit organization. For me, the sign of a useful business book is the number of pages I “dog-ear” for future reference. It can be an interesting case study, or an idea I can possibly apply to my situation. In other cases, it can be a list of other resources for future evaluation.
Fortunately, Marketing 2.0 provides plenty of interesting case studies, applicable ideas and other resources that I can put to work today and over the coming months. The book is an easy read, proving an overview of the social web for both small businesses and non-profit organizations alike. Bernie believes that the way we approach marketing and customer engagement has fundamentally changed and is well within the reach of smaller organizations to innovate and thrive with the new web based tools available.
As a recent convert to the power of the social web, I found Marketing 2.0 a wonderful overview filled with practical tips and outstanding resources. There are 47 dog-eared pages in my copy of the book, which will help us improve our web presence and our membership engagement activities for many months to come. Get this book and see how many actionable ideas you can bring to your small business or non-profit organization.
5.0 out of 5 stars An excellent blueprint for the “2.0″ business strategy, July 28, 2009
By Eric Cook
I was introduced to this book through the Find and Convert podcast (which I have been listening to for quite some time) and when Bernie talked about his new book, I knew it was going to be chuck-full of useful information. In the podcast review, he walked through the chapters that were in the book and I was not disappointed. Lots of good stuff in here.
Every step along the way was useful in formation on how the concept of marketing is evolving to the “2.0″ world and I liked the way he uses analogies to support his points and tie it back to the “real world”. Towards the end of the book, he provides several case study examples (and no, they are not they ones we always hear of like Dell, Sun and Comcast) to bring it all into perspective on how real businesses are using these tactics to make money. Being a former community banker, I was pleased to see him list an example of a new start up bank that has used “marketing 2.0″ strategies to get more visitors (and customers) to their site and grow the bank.
If you are someone on the fence about how the “2.0″ buzz can make a positive impact on your business, I strongly suggest you pick up a copy of this book and give it a read. Even if you skim the table of contents and pick out areas that are of particular interest, there is a ton of useful information that is useful to for both “newbies” and those already in the business but looking for new ideas and perspectives.
