In our second Up Close podcast series co-hosted with Guillaume Decugis, CEO of Scoop.It we deliver a comprehensive education on a topic all marketers care about: Lead Generation Through Content Marketing
Many have said that AI is the biggest thing in technology EVER! The promise of AI powered systems to suggest qualified leads to a B2B salesperson is very exciting. AI will change the way we sell in B2B forever.
My take away from Dell EMC World 2016 is that to effectively harness digital and social technologies externally in your marketplace, it’s imperative to be effective at it internally. Whether you’re a large brand or a small brand, the technologies exist at any budget level to harness both internal and external digital transformation.
Now is the time to get your employee advocacy program up and running, or out of first gear. We’ve developed an employee advocacy program that makes it easy, is affordable with no long term commitments required and maximizes your chance of success.
Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is aware of your content, then they won’t see how awesome you and your company are.
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.