Optimize This

To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.

What did you read and listen to in January? The Find and Convert team is revealing our favorite marketing, design, and even fishing blogs in this rundown – I guarantee you’ll discover something new in this list!

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Every marketer wants to maximize their success rates. The rewards that will be gained from mapping out the 3-dimensional aspects of an omnichannel campaign strategy will outweigh the investment time in research, strategy planning and execution details.

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The modern B2B buyer doesn’t have patience for content that isn’t hyper relevant. The marketing lessons in 2014 point to the need to deliver hyper relevant content in the moment to the buyer in 2015.

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The evidence shows that social selling works. Then, why aren’t more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all.

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After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.

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The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.

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Looking to reach and interact with your customers and prospects in an effective and low-cost manner? Webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Here are 6 tips to help you plan a successful webinar event.

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Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach.

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HubSpot unveiled their intuitive and automated CRM platform at the Inbound Marketing Conference. The platform is designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation.

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Our free downable engagement scoring tool was created for modern marketers to help you understand and determine engagement scoring rules that identify when visitors have moved through the marketing funnel from first touchpoint to becoming marketing qualified leads and the rules that will allow integrated platforms pass these leads to your CRM.

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