Looking for more insights on the tools top social marketers use? Check out the Social Toolkit Podcast, from Social Fresh Conference, for weekly expert
Journal Vol. 3
Social Selling Research, Insights and Best Practices
Carnegie Mellon Heinz College and Dell have partnered to conduct research on social selling in large IT organizations.
Journal Vol. 4
What’s Working in Social Media Marketing
Insights from 5 major brands on their use of social media marketing. This Journal will guide you along the path to social media marketing success with insights from Dell, Humana, NASA, Southwest Airlines and Walmart.
Journal Vol. 5
The Community Playbook
Businesses that invest in building engaged communities are going to dominate the market in coming decades, as their customers keep coming back.
B2B Digital Marketing Journey Infographic
Optimize This – Digital & Content Marketing Blog
Our digital marketing blog provides relevant, informative content on today’s important digital marketing and content marketing topics to help you optimize your marketing results. We invite you to enjoy our content and join the conversation.
A brands greatest marketing asset is its employees. Julio Viskovich, V.P. of Marketing at rFactr overviews how to implement and scale an employee advocacy program.
Since aligning sales and marketing has been such a long-standing challenge in business, maybe it’s time we shake up the org chart? Maybe it’s time we have a C-Level person focused on the customer’s entire journey with a brand….Not just customer service.
Welcome to a new era of search. How mobile, voice, and social are changing our SEO playbook.
The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing br…
B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business. In this week’s Whiteboard Friday, Rand shares his tips for successful content marketing when you’re a B2B.
Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
Enterprise content marketing can no longer be considered the sole responsibility of a traditional marketing department. Most of a brand’s expertise rests in the employee ranks. The modern marketer must build consensus with employees across departments to willingly participate in content marketing strategies that humanize the brand.
Kirsten Chiala, Digital Content Manager, Social Media Communications, shares how Cisco uses brand journalism to engage their B2B audience.