A 5 Step

Blueprint for Lead Generation

Get more traffic and leads from your blog and other content marketing efforts.

A five episode podcast series.

Day 1: Content Strategy & Content Plan
Day 2: Marketing & Sales Alignment
Day 3: Content Marketing Infrastructure
Day 4: Measurement
Day 5: How to Implement a World Class Lead Gen Content Marketing Program
  • Whitepapers
  • eBooks
  • Slide decks
  • Press Releases
  • Social Media
  • Blog
  • Webinars
  • Interviews
  • Case Studies
  • Podcasts

Content is the Fuel of Your Lead Generation Machine!

You have 758 times more chance of closing an inbound lead that came from your content, than an outbound lead from cold calling.

Listen or download the entire podcast now PLUS get your copy of the eBook "How to Generate Leads through Content Marketing."

100% of your content should be optimized for conversion!

You’re a busy marketer responsible for lead generation… The sales team is counting on you to fill their pipeline… You probably have some or all of these questions:

  • Is there an easy-to-follow content plan that will consistently produce leads?
  • How do you know what type of content you should publish?
  • What is curated content?
  • Why does curated content produce more leads?
  • How do you measure the impact content has on lead generation?

This 5 part podcast series is available on iTunes, Stitcher, Soundcloud and Google Play. Each episode is under 15 minutes.

By downloading this Series here, you gain access to all five episodes at once. Download the audio file now and listen as often as you want.

FREE eBook

How to Generate Leads through Content Marketing

You'll also receive's eBook, How to Generate Leads through Content Marketing.

Guillaume DecugisCo-Founder & CEO -
"A lot of marketers have been told to take a safe and slow road to content marketing results. But with the right strategy, content can generate leads from day one!"

What is Content Curation?

You’ve probably shared an article with your colleagues, prospects and customers. People do it all the time. This is what curating content is all about. But, doing it easily and at scale is much more effective for lead generation.

An added bonus is that curated content often ranks higher in search results than an original blog post.

How does content curation for lead generation work?

Curating and sharing content for lead generation is powerful. You need two things: 1) A plan 2) A tool

A plan breaks down the frequency and types of content you need for each phase of your buyer’s journey.

The tool helps you locate content to curate and makes it easy to publish. With a tool such as Content Director, you and/or your team can curate content intelligently, add your own insights and publish it to your blog and social media channels quickly. And, you can measure the impact on lead generation!

Content Curation vs Creation

Curated Content Produces More Leads

A study of 550 SMBs using a mix of content creation and content curation showed that the same dollar invested in content curation generated 50% more leads than when invested in content creation.

How can you generate more qualified leads through content curation?

A study of 550 SMBs using a mix of content creation and content curation showed that the same dollar invested in content curation generated 50% more leads than when invested in content creation.

  • Listen to my 5 episode podcast series with Guillaume Decugis, CEO of
  • Read the E-Book: How to Generate Leads through Content Marketing
  • Schedule a demonstration to see how you can start curating content for your lead generation strategy.

Access the​ full 5 episode podcast series in one recording and get the​ whitepaper ​too.

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Subscribe to the Social Business Engine podcast on your favorite player. Host Bernie Borges interviews brands who are transforming their business through social strategy, content marketing and modern sales practices.