Brand Case Study Building Brand Awareness on the Web

The right digital marketing plan will build brand equity and awareness on the web and generate more sales opportunities through quality lead generation.

Internet marketing objectives are unique to each client’s business objectives. This case study centers on a B2B software service and consultation firm serving clients nationwide. Service fees vary. At the time of engagement, the client’s revenue model was direct sales driven with limited marketing influx into the sales process. For more detailed information on this brand case study, please contact us.

Brand Case Study

Client Objective – More Brand Awareness on the Web

As a sales driven organization, the client had limited focus on their online presence from a marketing perspective. The website was primarily used as a digital brochure and login portal into their services. The client’s primary objective in engaging Find and Convert was to increase brand awareness and presence on the web.

Brand Awareness Challenges

While the client is recognized as an industry leader through traditional brand marketing and word of mouth, they were rarely found in organic search for industry relevant searches beyond their brand name. This meant that potential clients, still unaware of their brand or services were being directed to competitor’s websites.

Their website lacked SEO best practices with several architectural limitations adding an additional level of complexity to achieving their objective. Additionally, the nature of their business required a secured server which limited search engines to adequately index their website pages.

Web Brand Campaign Strategy

Our engagement began with a comprehensive competitive analysis of their web assets, competitive landscape, persona analysis and current level of social media engagement within their niche industry.

We conducted extensive keyword research on targeted audience relevancy, developed a content strategy, launched a blog, implemented social sharing strategies and integrated email marketing campaigns that improved customer relations with an already established client directory.

Due to the nature of their website limitations, we focused the first phase of  their online marketing on building brand awareness and relationships through their blog and social media channels. We enacted strategic keyword optimization along with internal and external linking strategies between their blog keywords and their website.

Brand Case Study Results

Within three months, the client was being found online in organic search results for strategic keywords relevant to both their services and their client’s needs. Within six months we grew their organic keywords to over 200 that in turn drove more than 2,000 visits per month to their website. If they had opted for a pay-per-click campaign rather than building organic search value, the client would have had to spend over $4700 per month to achieve the same results.

As a result of the SEO and brand strategies implemented, the client’s online brand presence grew from less than 10 mentions per month to over 200.

We can not disclose the name of our client in this brand case study to protect their identity from competitors. Please contact us if you would like more information about how we developed this marketing  strategy if it is relevant to your situation.