The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
‘Content & Strategy’ Category
Browse our library of inbound marketing insights to discover the latest on content marketing strategy and best practices.
Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
Enterprise content marketing can no longer be considered the sole responsibility of a traditional marketing department. Most of a brand’s expertise rests in the employee ranks. The modern marketer must build consensus with employees across departments to willingly participate in content marketing strategies that humanize the brand.
Kirsten Chiala, Digital Content Manager, Social Media Communications, shares how Cisco uses brand journalism to engage their B2B audience.
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day’s keynote speech and a panel session I moderated.
Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […]
The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.