What will successful B2B marketers will be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded…
‘Content & Strategy’ Category
Browse our library of inbound marketing insights to discover the latest on content marketing strategy and best practices.
Start building a strong social media presence with these three essential social media rules.
Create more shareable content by implementing an effective visual content strategy.
A dip into the science behind the brain’s love of visual data.
The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
Enterprise content marketing can no longer be considered the sole responsibility of a traditional marketing department. Most of a brand’s expertise rests in the employee ranks. The modern marketer must build consensus with employees across departments to willingly participate in content marketing strategies that humanize the brand.
Kirsten Chiala, Digital Content Manager, Social Media Communications, shares how Cisco uses brand journalism to engage their B2B audience.
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day’s keynote speech and a panel session I moderated.
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