I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day’s keynote speech and a panel session I moderated.
‘Content & Strategy’ Category
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Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […]
The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.
What did you read and listen to in January? The Find and Convert team is revealing our favorite marketing, design, and even fishing blogs in this rundown – I guarantee you’ll discover something new in this list!
Every marketer wants to maximize their success rates. The rewards that will be gained from mapping out the 3-dimensional aspects of an omnichannel campaign strategy will outweigh the investment time in research, strategy planning and execution details.
The modern B2B buyer doesn’t have patience for content that isn’t hyper relevant. The marketing lessons in 2014 point to the need to deliver hyper relevant content in the moment to the buyer in 2015.
After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.
Looking to reach and interact with your customers and prospects in an effective and low-cost manner? Webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Here are 6 tips to help you plan a successful webinar event.