Archive for the ‘Digital Strategy’ Category
Let’s get one thing straight. Whether you are a B2C or B2B business, CEM exists because it is profitable in driving revenue. While Canada’s new anti-spam laws are intended to eradicate the invasion of spam to consumers, businesses that rely heavily on a sales team for prospecting and form fills for marketing lead generation are not exempt from the new CASL regulations or the fines non-compliance will produce. US businesses that promote on a North American or global scale must take heed of the new requirements. This creates some unique challenges for B2B sales and marketing. Is your business ready?
Call it wisdom or reflection or maybe an “a ha” moment, but it’s become blatantly obvious that the most mutually successful business relationships I’ve had throughout my career AND in my agency have been those where the people involved have good chemistry.
Google’s on-going quest to make search results more valuable to the user experience requires refining your content strategy so that it is highly relevant to your audiences and potential customers beyond identifying desirable keywords around your products and services. But how do you develop a solid audience-centric content strategy for the digital age?
Before a business engages a digital marketing agency, it’s best to understand the ways that an agency can be hired to support your marketing goals. If you understand these options and the associated risks, you can improve your chances of making a good decision.
Our success in a client relationship is dependent on these 11 success factors. In that regard, when we engage in a conversation with a prospective client we are conducting a due diligence on them as much as they conduct a due diligence on us. Our client’s success is our success. We strive to position our clients and ourselves for successful digital marketing results.
At Find and Convert, we create digital marketing roadmaps to serve as a Plan of Action (POA). Each POA gets further defined in the roadmap according to each client’s unique digital marketing plan.
Digital marketing is a team sport. A digital marketing plan is doomed to fail when it lacks proper planning and teamwork. There are at least five digital marketing skills needed to succeed.
When someone sees a marketer’s message in any channel, be it online or offline, eventually there is usually an online touch point. I characterize this as integrated marketing. And, I characterize the online touch points as digital marketing because whether it was an email, a banner, or an organic search listing the catalyst is not always attributable to one online touch point. Therefore, integrated digital marketing is the most effective way to execute marketing plans that deliver measurable results.
Digital marketing is all about attracting customers to your business through various digital channels. Each industry is competitive. And, customers have choices. The marketers that outperform competitors with persona segmentation and deliver a relevant navigation and content experience in all digital marketing assets starting with their website, followed by all social media assets, win the most customers.
Marketing executives have more choices than ever to reach their target audience including offline channels such as print, television, radio and events, and online choices include owned web assets, social media and mobile. How does a marketer integrate all these channels in measurable and effective ways?