Archive for the ‘Digital Strategy’ Category
Develop an Audience-Centric Content Strategy
Posted by Billie Ginther
Google’s on-going quest to make search results more valuable to the user experience requires refining your content strategy so that it is highly relevant to your audiences and potential customers beyond identifying desirable keywords around your products and services. But how do you develop a solid audience-centric content strategy for the digital age?
5 Ways to Engage a Digital Marketing Agency
Posted by Bernie Borges
Before a business engages a digital marketing agency, it’s best to understand the ways that an agency can be hired to support your marketing goals. If you understand these options and the associated risks, you can improve your chances of making a good decision.
11 Client Relationship Success Factors With a Digital Marketing Agency
Posted by Bernie Borges
Our success in a client relationship is dependent on these 11 success factors. In that regard, when we engage in a conversation with a prospective client we are conducting a due diligence on them as much as they conduct a due diligence on us. Our client’s success is our success. We strive to position our clients and ourselves for successful digital marketing results.
4 Elements of a Digital Marketing Roadmap
Posted by Bernie Borges
At Find and Convert, we create digital marketing roadmaps to serve as a Plan of Action (POA). Each POA gets further defined in the roadmap according to each client’s unique digital marketing plan.
5 Digital Marketing Skills Needed for Success
Posted by Bernie Borges
Digital marketing is a team sport. A digital marketing plan is doomed to fail when it lacks proper planning and teamwork. There are at least five digital marketing skills needed to succeed.
Digital Marketing is Integrated Marketing
Posted by Bernie Borges
When someone sees a marketer’s message in any channel, be it online or offline, eventually there is usually an online touch point. I characterize this as integrated marketing. And, I characterize the online touch points as digital marketing because whether it was an email, a banner, or an organic search listing the catalyst is not always attributable to one online touch point. Therefore, integrated digital marketing is the most effective way to execute marketing plans that deliver measurable results.
Digital Marketing 6 Reasons it is Like Building a Skyscraper
Posted by Bernie Borges
Digital marketing is all about attracting customers to your business through various digital channels. Each industry is competitive. And, customers have choices. The marketers that outperform competitors with persona segmentation and deliver a relevant navigation and content experience in all digital marketing assets starting with their website, followed by all social media assets, win the most customers.
Integrated Marketing Why Brands Need to Master It
Posted by Bernie Borges
Marketing executives have more choices than ever to reach their target audience including offline channels such as print, television, radio and events, and online choices include owned web assets, social media and mobile. How does a marketer integrate all these channels in measurable and effective ways?
Successful Inbound Marketing Agency Relationship 5 Must-Haves
Posted by Bernie Borges
Selecting an inbound marketing agency can be a daunting task for a marketing executive. The decision you make can make you look great or terrible. Keep these 5 guidelines in mind during your selection process and you’ll have a much greater chance a successful relationship with your inbound marketing agency.
Social Business Becomes Mainstream in 2012
Posted by Bernie Borges
A true social business is one whose culture embodies social from top to bottom. A social business thinks socially in two dimensions; externally toward a social cause and from a customer engagement perspective.
HubSpot
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Marketing 2.0 by Bernie Borges
BB Social Media Training
