Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
There are two "buckets" of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.
The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.
Tactical inbound marketing requires less commitment than an inbound marketing strategy. Tactical activities may yield results but they are not sustainable. An inbound marketing strategy is a lot of work, but the results are sustainable. Simply stated, an inbound marketing strategy is the way business works now. So, what choice does one truly have?
As Find and Convert celebrates its 10th anniversary this month, I reflect on the lessons we’ve learned of inbound marketing. The phrase “inbound marketing” isn’t 10 years old. But, the concept is at least that old. Here’s a look at the last 10 years in under 1000 words.
I participated in a panel session at the Inbound Marketing Summit in New York moderated by Chris Brogan. Chris asked the panel what surprises us about the current state of inbound marketing. Since inbound marketing launched five years ago, there are three things that surprise and continue to bug me about the current state of inbound marketing...read on.