Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.
Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
Facebook has trumped Google with their Like button. But, one thing Google has that Facebook doesn’t have is search market share. After all, Facebook is a noun and Google is a verb. When you are searching for information online you don’t “Facebook” it you Google it.
As I expand my content strategy I’ve been exploring tools and technologies to use to create and share my content. I’ve been dabbling in YouTube video. And, I’ve been using Slideshare for years to publish my PowerPoint presentations. And, recently I started experimenting with a service called myBrainshark.
Leverage | Big | Video: These three words were chosen by Bernie Borges to guide his marketing plan in 2011. Bernie leverages people, content and technology. Bernie's focus in 2011 is on bigger projects that can have bigger outcomes. Bernie's commitment to video in 2011 is for "man on the street" videos ...
Content vehicles have been around for decades. But, today content creation has become the center of the marketing plan. Custom publishing people used to be tucked away outside of the marketing department just a few years ago. Now, custom publishing is mainstream. Marketers are figuring out their story and telling it through content.
Chris started blogging around 1998, when it was known as journaling. He wrote fiction stories and all kinds of stuff including fitness and health topics. He even wrote for a literary magazine while in school. But, Chris always knew that writing was not a lucrative career, so he dad to find a way to combine his passion for writing with business. In his telecom job he was a “translator” between the tech guy and the business guy.
You know the cliché “we’re singing from the same sheet of music!” That’s what this book is for me. Content marketing has arrived. In short, any marketer who doesn’t understand that needs to. Content Rules is a book that will help you understand how to do content marketing. The case studies alone are worth it. I highly recommend you listen to the podcast and that you read Content Rules.