B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business. In this week’s Whiteboard Friday, Rand shares his tips for successful content marketing when you’re a B2B.
‘Social Marketing’ Category
To get desired results, a social marketing strategy requires alignment with your business objectives, and engagement with your targeted audience. Read and subscribe to our blog to stay tuned to the latest social media marketing and strategy best practices.
When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.
Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.
I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post.
There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.
In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference.
Everything in business takes time and effort. The “it’s a marathon, not a sprint” cliche is applicable here. Get serious about LinkedIn using this mindset and these techniques and watch your results grow.
Times change and I am no longer a fan of social media marketing. It’s become an oxymoron to even string these three words together. Here are two primary reasons social media marketing doesn’t work anymore.
Why do you spend the time to maintain a Twitter account for your business? If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are talking about the mainstream, most widely used social media […]
The updated Facebook Insights are more user friendly and offer quite a bit more data, providing real “insights” in your social media marketing on Facebook.