‘Social Marketing’ Category

To get desired results, a social marketing strategy requires alignment with your business objectives, and engagement with your targeted audience. Read and subscribe to our blog to stay tuned to the latest social media marketing and strategy best practices.

Why do you spend the time to maintain a Twitter account for your business?  If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are talking about the mainstream, most widely used social media […]

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It seems we can’t go very long without Mark Zuckerberg and his team shaking things up and giving brands fun new ways to make the most of Facebook. The recent wave of new features may be especially big news for small and midsize brands. Here’s a quick update and some take-aways on what these new developments mean for your small or medium sized business marketing on Facebook.

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The opportunity for advertisers on this grown-up, mature Facebook is very exciting. With the proper groundwork laid, Facebook advertising can be a powerful boost to your social media efforts. If you are going to spend advertising dollars on Facebook, let’s be sure you are taking advantage of the free tools available and to get the most for every ad dollar spent.

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