‘Social Marketing’ Category

To get desired results, a social marketing strategy requires alignment with your business objectives, and engagement with your targeted audience. Read and subscribe to our blog to stay tuned to the latest social media marketing and strategy best practices.

I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post.

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Why do you spend the time to maintain a Twitter account for your business?  If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are talking about the mainstream, most widely used social media […]

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