‘Social Marketing’ Category

To get desired results, a social marketing strategy requires alignment with your business objectives, and engagement with your targeted audience. Read and subscribe to our blog to stay tuned to the latest social media marketing and strategy best practices.

Everything in business takes time and effort. The “it’s a marathon, not a sprint” cliche is applicable here. Get serious about LinkedIn using this mindset and these techniques and watch your results grow.

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Times change and I am no longer a fan of social media marketing. It’s become an oxymoron to even string these three words together. Here are two primary reasons social media marketing doesn’t work anymore.

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Why do you spend the time to maintain a Twitter account for your business?  If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are talking about the mainstream, most widely used social media […]

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The updated Facebook Insights are more user friendly and offer quite a bit more data, providing real “insights” in your social media marketing on Facebook.

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It seems we can’t go very long without Mark Zuckerberg and his team shaking things up and giving brands fun new ways to make the most of Facebook. The recent wave of new features may be especially big news for small and midsize brands. Here’s a quick update and some take-aways on what these new developments mean for your small or medium sized business marketing on Facebook.

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Whatever your industry, in order to break through the online “noise,” sometimes you need to think outside the box to create impactful visual content. Sometimes you may also need to think beyond the usual social media channels and online venues to share your content.

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The opportunity for advertisers on this grown-up, mature Facebook is very exciting. With the proper groundwork laid, Facebook advertising can be a powerful boost to your social media efforts. If you are going to spend advertising dollars on Facebook, let’s be sure you are taking advantage of the free tools available and to get the most for every ad dollar spent.

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The trick to being found by Graph Search will not be in keywords or in a magic optimization formula. Pages will need to be relevant and engaging enough to be worth finding. In other words your page will need to be truly liked by people to be included in a Graph Search.

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On June 1st, BizJournal in cooperation with Spark Business from Capital One launched a national competition called Social Madness. This contest is indeed social madness in every sense. Frankly, a contest that promotes a 5 year old mindset is very disappointing. At best it’s outdated thinking. At worst, it’s an insult to the intelligence of the consumer.

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The “rising tide affect” phenomenon occurs when people encounter your brand in more than one social channel and “touch” your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.

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