Archive for the ‘Social Media’ Category
The opportunity for advertisers on this grown-up, mature Facebook is very exciting. With the proper groundwork laid, Facebook advertising can be a powerful boost to your social media efforts. If you are going to spend advertising dollars on Facebook, let’s be sure you are taking advantage of the free tools available and to get the most for every ad dollar spent.
The trick to being found by Graph Search will not be in keywords or in a magic optimization formula. Pages will need to be relevant and engaging enough to be worth finding. In other words your page will need to be truly liked by people to be included in a Graph Search.
On June 1st, BizJournal in cooperation with Spark Business from Capital One launched a national competition called Social Madness. This contest is indeed social madness in every sense. Frankly, a contest that promotes a 5 year old mindset is very disappointing. At best it’s outdated thinking. At worst, it’s an insult to the intelligence of the consumer.
The “rising tide affect” phenomenon occurs when people encounter your brand in more than one social channel and “touch” your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.
Pinterest has taken the social media landscape by storm, making it one of the most popular and fastest growing social networking sites in 2012. In fact, a recent study reported that Pinterest is the number 3 social network in the U.S. Pinterest gives you an opportunity to support your brand’s personality and give your employees a chance to get creative, while building links to your website.
The frenetic pace of new social media marketing announcements is enough to make your head spin. So, I’m highlighting three recent social media marketing trends that marketers should pay attention to.
The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000′s. Prior to that we didn’t have the digital culture, aka mindset, of communicating and engaging through online services…As you ponder the 40 year history of social media, consider your business’ path to becoming a social business by embracing social marketing.
The question is no longer about the viable role of social media in a business’ marketing strategy. The question is what role does it play? Businesses are also asking how will they do it? This question is huge because it is inevitable that many businesses are diving into social media with little understanding of how to use it effectively, how to measure results and how to staff for it.
Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.
A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.