CMS Solutions Choosing the Right Platform

Selecting the best content management system relies on several factors including current and future technology and marketing resources, technology goals and business objectives. We recommend solutions based on your needs.

Content Management Solutions Play Significant Role in Digital Strategy

You understand the importance of content in your digital marketing strategy. Content management systems, also referred to as CMS solutions are an important marketing and technology decision that plays a significant role in the success of your digital marketing objectives.

The purpose of a content management system CMS is to allow you and your colleagues to efficiently plan, organize, optimize, publish, share and report on your content. If that sounds like a tall order, it is. But, no need to fret. There are CMS tools available to help you get the job done.

Two Types of CMS Solutions

CMS solutions generally fall into two categories. One category is website development CMS tools. They include tools such as Drupal, Joomla, Movable Type and WordPress. Most are free or inexpensive to license.

The other category of CMS solutions are enterprise level products that require an annual license arrangement. Some of the well known enterprise content management systems are HubSpot, Interwoven, Pixelsilk, Sitecore and Tridion.

The Best CMS Solutions For Your Content Plan

If you’ve previously selected a content management system, we’ll guide your content marketing plan through your chosen CMS website. All CMS systems  have core capabilities to create and publish content. Choosing the best CMS platform for your business requires assessing the level of marketing and technology support required to manage and maintain your web assets.

If you have not previously chosen your CMS platform, there are three tools we may recommend, based on your specific needs and resources. The CMS solutions we regularly use to execute effective content marketing strategies are HubSpot, Pixelsilk and WordPress. A word about each of them.

HubSpot Content Management System

HubSpot is a good CMS fit for a small business that wants to centralize all aspects of their content strategy on one Internet marketing software platform. HubSpot has a broad set of functionality beyond the CMS features to manage all aspects of filling and managing the sales funnel through “inbound marketing.” Click here for learn more about HubSpot Free Trial .

Pixelsilk Enterprise CRM

Pixelsilk is a good CMS for midsize and large companies whose needs are enterprise level across departments or divisions with other complexities in their website that require a robust CMS feature set. In addition to robust enterprise features, Pixelsilk is very SEO friendly. Click here to learn more about Pixelsilk enterprise CMS platform.

WordPress CRM Platform

WordPress is a good CMS for any size business who needs a basic website and/or blog with no complex database components. It’s robust enough to handle most non-database driven web properties. WordPress is likewise very SEO friendly.

A Hybrid CMS For Serious Blogging

Another CMS work considering is Compendium. Actually, Compendium is not a traditional CMS. It lives in between a CMS and a blogging engine. In other words, it’s a hybrid. Compendium is a productive tool for companies with a serious commitment to blogging. Its CMS capabilities are complemented by content planning, scheduling, assigning, editing, reporting and collaboration features that make it a productive tool for companies with a pool of bloggers. Click here to learn more about Compendium blogging CMS platform.

Using a CMS with the appropriate feature set that aligns with your business will greatly increase time efficiency and bottom line results in your content marketing plan.