Competitive Analysis Your Key to Competitive Advantage

Discover your online competitors. Learn who and where your target audiences are. A comprehensive competitive analysis and digital marketing plan report is the first step in creating a winning digital strategy.

Who Are Your Online Competitors?

In order to develop a strong digital strategy with a high probability of success, it’s imperative to have a strong understanding of your online competitive landscape. We take the guesswork out of competitive analysis and deliver a thorough report of your online competitive scenario.

Competitive Analysis

Competitive Analysis Requires Meticulous Attention

We begin by conducting extensive research to gain valuable understanding of your current online status and your online competitor’s presence. The components we research and study in our competitive analysis include:

  • Types of competitors
    • Primary
    • Secondary*
  • Website performance
    • Website design, intuitive navigation and engagement
    • Website quality
    • Content quality
    • Effectiveness of calls-to-actions (CTAs) and lead generation
    • Efficiency of technical architecture
  • Internet marketing performance
    • Organic keywords indexed by search engines
    • Search quality of organic and PPC ad keywords
    • Link quality
    • PPC ad keywords
    • PPC campaigns cost and traffic
  • Social media presence
    • Status of blog and content marketing
    • LSI layout and SEO quality of the blog
    • Use of social media channels including:
      • Facebook
      • Twitter
      • LinkedIn
      • YouTube
      • Google+
      • Community and industry specific social networking sites

*Our competitive analysis research often reveals unknown or secondary online competitors that are investing in digital online marketing.

The Research and Analysis Deliverable

Research details and factors are delivered in a narrative format with supporting charts and analytic research that communicates the state of your current digital marketing plan in comparison to your chief competitors. Your competitive analysis and digital marketing recommendations are delivered in a detailed document with actionable steps for implementation.

These valuable insights allow us to collaboratively focus our efforts on a winning digital marketing plan that’s practical and sustainable.

Gain more competitive advantage through better understanding of how your competitor’s are performing on the web. Contact us to discuss developing a custom competitive analysis report for your online digital marketing strategies.