Corporate Training Investing in People Reaps Marketing Results

Investing in corporate training for executives and staff will accelerate digital marketing ROI and create a company-wide digital marketing culture.

Business Wins with Everyone On the Same Page

Find and Convert provides transformational digital marketing for midsize clients that seek to produce increased revenue opportunities through digital strategies. Corporate training is one of the most productive investments a company can make when creating a digital marketing plan. Too often training is overlooked or under budgeted. When management and staff are properly trained on digital strategies, the ROI benefits are plentiful.

Corporate Training Benefits Business

  • Executive level support and enthusiasm
  • Staff know-how productivity gains
  • Employee self esteem through personal branding
  • Accelerated digital marketing results
  • Competitive differentiation and advantage

Find and Convert corporate training programs are branded under founder and CEO Bernie Borges. His training credentials in the industry include faculty member at American Marketing Association, published author, professional speaker, accomplished blogger and podcaster. All corporate training programs are delivered by Bernie Borges and other qualified professionals hand-picked by Bernie to deliver his training content. Training topics can be tailored to your specific needs and time allotments.

Executive and Management Seminars

ROI of Social Media

This social media centered seminar is designed to provide executives and management with a thorough overview of social media business objectives and the resulting marketing ROI expectations. Our ROI of Social Media seminar addresses the three phases of a social media strategy, a 15-step implementation plan, how to measure results, along with related industry marketing examples and success stories.

Corporate Training: Workshops and Engagements
Content Marketing Strategy Development

Developing the right content strategy that engages your target audiences is a cornerstone foundation to a results-oriented digital marketing strategy. Our Content Marketing Strategy Development seminar provides an understanding of online audience personas, delivering quality content requires a cross-departmental culture and builds understanding of why content strategy drives your online marketing success.

Digital Marketing Strategy

Our Digital Marketing Strategy  seminar provides a 360 degree view of digital marketing integration into many aspects of your business model. We will cover content strategy, search marketing and the internal and external social media influence on brand awareness and business culture. We will also discuss your web assets including expanding reach within your target audiences, generating more qualified leads and marketing ROI.

Staff and Employee Workshops

Blogging Best Practices

This workshop focuses on winning strategies to produce blog content and promote blog content that gets noticed and creates sales opportunities. We will review business blog  and keyword strategies, blogging best practices, writing content that resonates with your audience, developing a blog calendar and ways to share and propagate content.

Corporate Training: Workshops and Engagements

15-Step Digital Marketing Action Plan

Implementation is the key to maximizing the results of any Internet marketing or digital marketing plan. Understanding digital marketing best practices will improve your efficiency by reducing the number of false starts. We will thoroughly review the 15 steps required for digital and social media execution.

Social Networking for Branding & Influence

Social networking for influence is targeted toward sales, marketing and customer service. This seminar can be customized to specific audiences or company-wide. Social Networking for Influence explores building online engagement through Facebook, Twitter and LinkedIn. This workshop provides an overview of strategy, social media etiquette and best practices along with ways to build genuine online relationships.

Power LinkedIn Networking

For B2B businesses, LinkedIn is a powerful tool for building online relationships, prospecting and building brand awareness through active engagement within groups and communities. Power LinkedIn Networking workshops can be customized for sales, marketing, customer relations or as a company-wide workshop for any stakeholder that has contact with customers or vendors. Power LinkedIn workshops can be presented as simple as setting up a personal profile for personal and company branding to advanced techniques for company and prospect mining. A 25-minute online video format is also available. Learn more about LinkedIn for Marketing and Sales Professionals.

Corporate Training: Workshops and Engagements

Social Media for Marketers

Social Networking for Marketers is a review of Facebook, Twitter, LinkedIn and Google+ for branding, community development and lead generation. Workshops are customized to your businesses specific goals and are interactively delivered with emphasis on real time examples, case studies and marketing campaigns.

Personal Branding for Corporate Employees: Branding best practices

Personal Branding for Corporate Employees is a dynamic corporate training workshop that reviews personal and corporate social media best practices. This workshop delivers insights into the importance of building employee personal brand and the benefits to the employer’s brand strategy.

Twitter for Corporate Marketers

Our Twitter for Corporate marketers is an in-depth hands-on workshop in how to use Twitter as a social communication platform for branding, community building and lead generation. Basic, Intermediate and Advanced sessions available.

Facebook for Corporate Marketers

Facebook for Corporate marketers is an in-depth hands-on workshop in how to use Facebook and build Facebook marketing campaigns as a social communication platform for branding, community building and lead generation. Basic, Intermediate and Advanced sessions available.

Measuring Results that Matter

Measuring results is a critical aspect to digital marketing. Understanding what those web analytics and metrics mean in terms of future digital strategy and campaigns is crucial. This informative workshop reviews several metric tools and reporting features to better understand your web assets and their results.

Keynote Speaker Presentations by Bernie Borges

Keynote Speaker Presentations

Bernie Borges is available for digital marketing seminars and workshops for client user groups, industry associations, and special events. Learn more about Bernie Borges as a keynote speaker.

Corporate Training Gets Rave Reviews

Visit our LinkedIn Company Page  to read testimonials from people that have attended training programs delivered by nationally known Bernie Borges. Are you asking yourself “Just how effective is Find and Convert’s corporate training?” Click to view one client’s testimonial on our LinkedIn corporate training video.