Build a Loyal Podcast Audience That Hangs On Every Word

Podcasts can create a loyal audience. People of all ages and interests enjoy listening to podcasts on topics that span technical to company culture. We'll take the hassle out of your podcast production from A to Z.

Podcast content is a great way to differentiate your brand. A podcast show humanizes your brand while building raving fans on a relevant topic.

Podcast Content is Easy and Fun to Consume.

The proliferation of smart phones and blue tooth in cars has resulted in a boom in podcast content. People listen to podcasts as “internet radio.” Anyone can create a podcast show on any topic and attract a loyal following, provided the podcast content is interesting and it sounds good.

Podcast Content Builds Audience.

We’ll help you develop your podcast content strategy. A topic that is interesting to your target audience is a great way to build an audience and create brand affinity. We’ll help you identify and onboard the host of your podcast show within your company whose expertise and personality will humanize your brand and build a loyal audience.

Through our own Social Business Engine podcast, the Find and Convert team has the expertise to help you plan, launch, manage, promote and succeed with your podcast show.

Below are recent podcast samples from Social Business Engine:

Forget Social Media Think Social Business

Social Business Engine EPISODE #130

It’s no surprise that social media has been greeted by the same reactions from executives. Just like the telephone and email, social media is used both personally and in business.

As a social business, you can deliver a better customer experience and potentially provide better customer service. Another outcome social businesses see is an improved sales cycle. You can also incorporate social into your recruiting strategy to attract and retain talent.

How McDonald’s Integrates Employees into its Marketing

Social Business Engine EPISODE #129

Returning for her second appearance on the Social Business Engine podcast, Elly Deutch is the featured guest on episode 129. As Global Social Campaign & Advocacy Manager at McDonald’s, Elly provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy.

Elly has been in the digital space for about ten years. She started her career as an intern for the women’s professional soccer team, the Chicago Red Stars. Having limited resources to grow the new team’s presence in Chicago, Elly did a lot of in-person networking that helped to support the team and in turn her personal brand. Two years later she was recruited to a new start-up where she gained experience with CPG brands.

The 5 Biggest Mistakes in Social Media Monitoring

Social Business Engine EPISODE #128

Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8.

Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media.