Digital Marketing Case Study Building Thought Leadership and Revenue
Search engine algorithms such as Google’s Panda continue to place more emphases on the quantity, quality and shareability of content within social media. Building thought leadership and brand awareness on the web is a continuous building of a 360 degree digital marketing plan.
Find and Convert has enjoyed a long-term relationship with this client through mergers, brand evolution and digital marketing growth. The client provides healthcare related services to a global B2B market. The focus of this digital marketing case study is on the evolution in the past year of their content marketing, SEO best practices and social media within a changing corporate environment. For more detailed information on this client’s digital marketing case study, please contact us.
Client Objective – Promote Thought Leadership and More Revenue Through Digital Strategies
The client’s objective was and continues to be promoting thought leadership and constantly refining the quality of leads generated from their digital marketing strategies using HubSpot landing pages, lead generation strategies, social media and measurement metrics tools.
Digital Marketing Challenges
After a long proactive period of encouraging the client to launch a blog, they initiated a content strategy with a highly specialized and technical blog for their niche industry. They haven’t looked back since the first post hit the web over a year ago.
Now that the client’s blog has been launched over a year, they continue to refine their content strategy based on strategic and new industry buzz keywords. The client also got more involved in social media sharing of their blog content. They even started to conduct social media training webinars through Find and Convert on digital marketing best practices in order for their internal staff and employees to regularly share and promote content through their company and individual social media profiles. However, social media engagement and sharing is still a work in progress and takes time to get more employees involved in the process.
Digital Marketing Strategy
We conducted a persona analysis and updated their keyword strategy to expand their content strategy for their blog. We initiated a blogging calendar and calls-to-action relevant to their blog content.
Over time, the client’s digital marketing strategies continually created more thought leadership and drove more leads to their website. We then began to test and refine various aspects of their ad campaigns, landing page, calls-to-action and lead nurturing to continually improve results month over month.
Additionally, we launched social media and sharing strategies to promote content and build more relationships online within their target communities. To increase the value of their social media initiatives throughout the company, the company initiated social media webinars to improve the quality of relationships building within their social media and sales teams.
Digital Marketing Case Study Results
The client is in a hiring mode to keep up with business generated through their digital marketing initiatives. Social media mentions are up more than 200%. The true value of their digital marketing initiatives hit home recently as a partner commented through LinkedIn,”…wondering if you might tell me who is doing all your social media and SEO? I only ask because you appear to stand out from the others and…”
We have opted not to disclose the name of our client in this digital marketing case study on our website. Please contact us if you would like more specific information.