Digital Marketing Results Driven Transformational Marketing
We don’t use words like “Facebook strategy” or “Twitter strategy.” We identify the behaviors of your audience, the digital channels they use and create a digital marketing strategy that addresses their interests. We use the most relevant digital channels to meet your customers where they are with your content and through your calls-to-actions.
Modern marketing is all about meeting your customers where they are and engaging with them. Your customers (and future customers) engage with brands both offline and online. Our expertise is developing digital marketing strategies that utilize relevant elements to make it easy for your customers to find you, engage with you and want to do business with you.
Develop a Digital Marketing Plan
- Digital Marketing Strategy
- Identifying Your Online Audiences
- Blogging Strategy
- Search Engine Optimization
- Social Marketing Strategy
Our client engagements begin with a comprehensive online competitive analysis and digital marketing plan that entails rigorous research on your current online presence and those of your competitors. Our digital strategy experts will create a detailed blue print of a digital strategy to improve your web assets, your online marketing campaigns and your social media initiatives. We develop digital strategy plans that get business results. Learn more about our digital marketing strategy approach.
Your content is your marketing currency. It’s how your customers (and prospective customers) want to engage with you in the digital age. We’ll develop a content marketing strategy based on a thorough analysis of your buyer’s personas and the issues that matter to them. The result will be a content strategy that attracts your audience, creates and expands brand equity and produces sales leads. Learn more about persona analysis value.
Search engine algorithms place more emphasis than ever before on sharing content as a signal of quality content. A blog with quality, audience-centric content that you share through social media channels is essential to your digital marketing results. Online marketing initiatives that ignore a blog strategy hinder your ability to get found in search engines results. Learn more about business blog strategy
Search engine optimized content is a staple in any digital marketing strategy to get found by your audience when they use a search engine to conduct research. Our SEO experts will create your search engine optimization plan using proven, contemporary best practices. We conduct thorough keyword research and optimize website content. But, that’s just the beginning in our quest to have your website get found by your prospective customer. Your SEO strategy will contain many other factors including a review of your website’s architecture and of course your content marketing and blog strategies. Learn more about Search Engine Optimization.
All the content you produce for your website and blog is shareable across social media channels. The search engines track how your content is shared in social media as one of many ranking signals to determine search ranking results. In fact the more your content is shared, Tweeted, Liked, Stumbled, “Google+1′d” and generally spread through social media, the more reach, web traffic and lead generation you will enjoy through your digital marketing strategy. Learn more about social marketing.
Our goal is to get your digital marketing strategy to a consistent level of performance. We do a lot of heavy lifting but we also want you to be as self-sufficient as you want to be. It’s proven that companies who invest in digital marketing training get better results…Period…We deliver training for your executives and staff on the topics most relevant to your digital strategy. Our training plans run the gamut from introductory digital marketing strategy through execution details and ROI metrics. All of our training can be conducted on site or in webinar format. Learn more about custom training options.
If your digital marketing is not delivering the results you seek, contact us and let’s get to work creating the best digital marketing plan designed for results.