Targeted eMail Marketing Integrate Your Lead Generation Strategies

Targeted email marketing plays a vital role in keeping you in touch with your customers and potential clients. Email nurturing helps you build relationships and guide contacts toward sales conversations when they are ready.

A permission based email marketing strategy is a staple in any digital marketing plan. Email has long been the killer application on the Internet since the 1980s. Despite the overwhelming amount of email we receive, a well-executed email marketing campaign strategy can play a key role in your digital marketing plan.

eMail Marketing Strategy Contains Several Elements

  • An organically grown list
  • An easy to use and efficient third party email service provider
  • Social media links for ease of sharing
  • Compelling content
  • Calls-to-actions which are relevant to your target audience
  • Consistent delivery of your emails
  • Tracking, measuring and reporting

We strategize with you to help you build your targeted email marketing list organically. In addition to building your list, it’s important to segment your list by your audiences’ interests. As people on your master list begin to respond to offers, segmenting them into targeted lists allows for more efficient nurturing through the sales funnel.

Targeted email marketing

Integrate eMail Marketing Into Your Content Strategy

We strategize with you on your content strategy. In some cases, your email marketing content can include the delivery of your blog articles plus other relevant content. It may also contain information about events you’re sponsoring or participating in, announcements, people on the move and fun elements of your company to humanize your brand.

eMail Marketing Design

We strategize with you on the design of your email marketing plans. We can either design it from scratch or offer input to your designer for consistency across all aspects of your digital marketing strategy. We’ll set up a standard layout (or several layouts for different communications purposes) that can be re-used with each delivery.

Consistent Email Delivery

The delivery of your email marketing communication is an important aspect that needs attention to detail. It should be delivered consistently through advanced scheduling. Additionally, some experimentation is healthy to test sending content variations and messages on different days and times including on the weekends. Constantly testing and revising is an essential element in effective targeted email marketing strategies.

NURTURE YOUR EMAIL CONTACTS

When someone responds to a call to action, it doesn’t mean they are ready to buy your product. it’s important to set up a nurturing strategy with contacts to continue to touch them in relevant ways. email nurturing requires strategy and technology to set up nurturing plans that address the appropriate stage of the contact’s relationship with your company. a nurturing strategy can build online relationships during the contact’s journey so when a contact is ready to engage in a sales conversation, your brand is top of mind.

Track – Measure – Reports

Email marketing lead generation is one desired outcome in your digital marketing strategy. We can set up the necessary tracking codes so that leads captured from your email calls-to-action are tracked and reported for closed loop digital marketing.

Targeted eMail Marketing Is Essential

We believe that targeted email marketing should be an element in every business to business – B2B and business to consumer – B2C marketer’s plan. Current technologies allow permission based email content delivery to be socially shareable and very trackable. The role of targeted email marketing in your digital marketing plan can be extremely valuable. Our goal is to get maximum ROI from your email strategy at minimum cost.

Selecting the best email marketing software for your firm should be based on objectives, budget and deployment considerations. Targeted email marketing systems and their features vary across a wide spectrum. Contact us to learn more how targeted email marketing improves brand visibility and ROI.