Bernie Borges: Chief Find Officer

a.k.a.  Networking Extraordinaire and Beloved Top Dog!

Bernie is the founder, CEO and the Find and Convert team’s beloved top dog. Bernie leads his talented team by example through his personal values of faith, integrity and commitment to excellence. Bernie is a consummate blogger, podcaster, guest writer, national speaker and recognized authority on Internet marketing, social media marketing and Internet optimization strategies. In his Marketing 2.0 Social Media Marketing book, released in July 2009, Bernie shares practical advice in developing social media marketing strategies that help decision makers answer the question “show me the money.” 

Bernie began his career in enterprise software in New York. During the PC boom years of the 80s, Bernie relocated to California and rapidly advanced through management in Silicon Valley. Bernie and his family came to the Tampa Bay area in 1992 while he ran marketing for ERP Software before joining a fast growing Internet marketing company. During this time, Bernie realized that most businesses struggled with the marketing potential of their web presence and in 2002 Bernie founded a web marketing agency that evolved into Find and Convert. Bernie’s passion for helping small and medium businesses better compete through measurable marketing strategies has not waived since he first founded his company.

Bernie is a devoted family man and when he is not blogging, speaking, or consulting with marketers and decision makers on ways to generate more revenue through the web, Bernie spends his time with his lovely wife Jean and their two children, Amanda and Derek.

Michelle Berdeal:  Inbound Marketing Strategist

a.k.a. Sportsaholic, Tim Tebow’s #1 Gator Gal Fan and Queen of Analytical Hysteria

A Tampa native her entire life, Michelle joined the Find and Convert team as Client Services Manager in 2007. Now, as Find and Convert’s Inbound Marketing Strategist, Michelle works with the Find and Convert team in developing individualized SEO, PPC and social media marketing strategies for mostly B2B clients. “It gives me great pleasure to help grow my client’s online presence and their revenue. For me, I enjoy listening to my client’s internet marketing struggles, help them out with an individualized internet marketing strategy, in turn, earning their trust and respect over time.”

Michelle started working for Find and Convert after a career in the traditional advertising industry for several years. She received her degree from the University of Florida, which is where she became a die-hard Gator fan. Michelle is a virtual commuter and supports Find and Convert’s green initiative by helping do her part in being an advocate of working from home.

Michelle is active in the Tampa Bay community as Public Relations Chair and a Board Member of the Tampa Gator Club. She is also a past chairperson of the University Club of Tampa’s Intermediate Group. In her spare time, she enjoys watching and attending sports events, cooking, working out, shopping and spending time with family & friends.

Dianna Kersey:  Inbound Marketing Information Architect

a.k.a. Online Results Zoo Keeping Whip Cracker

Never having been one to live in a single place too long, Dianna is Find and Convert’s Rocky Mountain virtual commuter maintaining International SEO clients from Montana. She is known for her no-nonsense, straight forward, hysterical approach to life and tries to make any situation positive. “Have computer, will work” is Dianna’s motto while being the Chief Zoo Keeper for her team and overseeing Find and Convert client projects. While traveling, she coordinates with web developers to teach Inbound  (Organic) SEF Information Architecture that creates a solid SEO foundation for search engines to read in order to render organic results.

“Teaching clients and webmasters how search engines read and analyze their websites is critical to me in helping them achieve their keyword ranking potential.” Dianna stays ahead of the competition by working closely with Google and staying current with search industry algorithms by applying new standards of technology. Staying ahead of the competition and educating clients to incorporate best SEO practices into their own websites is Dianna’s ongoing mantra and crusade.

Dianna has personally been an affiliate marketer for over seven years and became a CIW certified webmaster in 2007. An avid student of SEO, she immersed herself in the organic world and sought to partner with the professional team at Find and Convert. “Bernie Borges is truly a visionary and it is an honor to be on his team!” Bernie knows and understands how search marketing is evolving with social media and that is where Dianna wanted to move her career. Dianna stays current with new developments in search optimization that are incorporating rich media from multiple Internet platforms including blogs, video, podcasts, articles, press releases, PDFs and more.

In her spare time, Dianna raises a beautiful little girl with her husband on an 80-acre horse ranch in Montana. She enjoys gardening, and when she is not shoveling snow or horse stalls she is always embracing each day with a laughing smile and a hot cup of coffee and the joy of mountains to climb.

Jackie Weber:  Inbound Search Marketing Analyst

a.k.a.  Twitter Freakazoid and Closet Fisherwoman

After a well established career and social network in Washington, DC, Jackie transplanted to the sunny skies of Florida, joining Find and Convert in 2008 as a Search Marketing Analyst. With her background in marketing, media design, federal contracting and analytics, Jackie’s creative approach to meeting the task at hand makes her a valuable member of the Find and Convert team.

Jackie’s expertise in video and podcast editing has contributed to Find and Convert’s team as an industry leader of optimizing rich media for their clients. Jackie has embraced the Social Media world with a full body hug. Known as the Twitter Emperous here in the virtual corridor’s of FnC, Jackie creates camtasia how to videos and teaches our clients on how to set up their social media strategies.

Jackie is an active member of her church and community where she serves as a ministry leader. She designs and builds children's theater sets and multimedia projects. Six Sigma greenbelt, a html webmaster, puppy momma, videographer, podcast editor, twitter queen, graphic designer mom and a fine foods foodie.

A little known fact is that Jackie also has a secret passion for fishing… who knew?

Billie Ginther:  Marketing Manager and PR Optimizer

a.k.a.  On a Mission Pot-Stirring Keep it Real Activist

Billie is the newest member of the Find and Convert team and oversees for Find and Convert the same thing that we do for our clients…get found on the web. Billie works with the Find and Convert team in delivering Social Media marketing strategies, Internet marketing strategies, publishing great content and informing our audience of our dedication and contemporary expertise in helping clients find more prospects and convert them into loyal, revenue generating customers. 

Billie began her career in sales and marketing within the foodservice manufacturing world by working for Beatrice Foods, ConAgra and Sara Lee. After two decades of bone fide road warrior status managing multiple markets all over the US, Billie turned in her frequent flier miles, choosing to keep her feet planted firmly on the ground.

Billie raised her two older children while traveling and managing 23 states and appreciates Find and Convert’s commitment to green initiatives that allow her to help her nine-year-old with her homework every day by working remote. Billie is a Volunteer Guardian Ad Litem, involved with Palma Ceia United Methodist Church and loves balancing her time between her Find and Convert family, her family and friends. She enjoys bike riding, cooking, a good book, CNN, and an occasional roller coaster with her young daughter.