Google Analytics Tracking Website KPI

The beauty of Google Analytics is its robustness and flexibility to analyze traffic metrics from so many angles allowing us to measure the ROI attributes you care most about.

Google Analytics is widely recognized as an enterprise web analytics tool. The power of Google Analytics is in the insights provided for performance-based digital marketing.

Google Analytics Measures ROI


We measure the data points that matter most to you for your business goals. The beauty of Google Analytics tracking is its robustness and flexibility to analyze metrics from so many angles allowing us to measure the ROI attributes you care most about. For example, traffic metrics are most meaningful when we measure their effect on goals such as landing page conversions, content popularity, events, campaigns and referring sources. We focus on the most meaningful metrics for intelligence that measures ROI of your digital marketing plan.

Organic, Paid and Social Traffic Analysis

A well-executed digital marketing plan will produce traffic from many sources. Using Google Analytics we’ll measure the traffic from various sources including organic traffic, paid traffic from Google Adwords and other paid advertising sources as well as from social media and other sources including email marketing. As your digital marketing plans evolve, it’s important to analyze all sources of traffic to measure the best performing and the least performing traffic sources.

Customized Reporting

We won’t overwhelm you with data intensive reports that are difficult to understand. We create custom reporting formats based on your business goals. Additionally, we’ll customize reports in the formats that suit you and your colleagues. We strive to create reports that can stand alone in the boardroom, and provide the necessary details to back up the report’s findings and recommendations.

Contact us and put Find and Convert to work for you to develop a digital marketing plan that measures ROI using Google Analytics in report formats that suit you best.