Since coining the phrase “inbound marketing” around 2006, HubSpot’s vision has been to provide businesses a marketing automation system that empowers marketers to plan, develop, implement and measure marketing plans that attract your buyers (inbound) to your business through digital channels. HubSpot’s vision from day one has been to provide software that requires no technical expertise, usable by any business without dependency on IT resources.
HubSpot Fills the Top of the Sales Funnel
HubSpot marketing software provides tools to facilitate SEO details on your website to attract visitors through organic search engine traffic. Using HubSpot, we build custom landing pages, and even A/B split test them to determine which landing pages perform the best for lead conversions. As your inbound marketing plans evolve, the top of your sales funnel grows with new contacts and potential leads driven by your content, calls-to-actions and SEO strategies.
Manage the Middle of the Sales Funnel
In modern inbound marketing, it’s not enough to fill the top of the sales funnel. Many people that visit your landing pages and respond to your calls-to-actions a.k.a CTAs, may be legitimate prospects, but they may be in the early stages of their evaluation. In other words, you can fill the top of your sales funnel with qualified prospects that are not yet ready to buy your product. That's why it’s important to maintain a nurturing relationship with your prospects by engaging them further through consistent touch points, relevant content and through social media. Based on their behavior as measured through workflow rules we set up in HubSpot, we'll segment your prospects in the middle of the funnel by special interests or industry focus. Through highly relevant email outreach to each segment, we help you build more trust with those contacts and help to move them closer to being ready for a sales conversation.
Blogging and Social Media Marketing
Your content strategy is a critical component of your inbound marketing plan. Your blog is the anchor of your content strategy. One way to get the most out of your blog content is through social media sharing. HubSpot provides a robust blogging engine with analytics to measure the effectiveness of your blog content. Engage in online conversations with people that respond to your blog articles. Share your blog content across social media. We’ll track who is engaging with your content through social media to determine the topics that produce the most qualified contacts in your sales funnel.
Closed-Loop Inbound Marketing
It’s not enough to attract inbound visitors from qualified prospects. As a portion of these prospects engage with your sales team and get tracked in your CRM system, HubSpot allows you to measure the relationship from first contact in the top-of-the-funnel, through to the customer stage. This is known as closed loop inbound marketing. HubSpot’s built-in CRM, as well as integration with other CRM systems including Salesforce, Microsoft Dynamics and Nimble, allows us to track and measure customer conversion rates from first contact to customer acquisition.
Analytics With Intelligence
HubSpot’s analytics go beyond traditional web analytics. It provides graphical representation of sources of traffic across all channels including organic, paid, direct, referrals, social media, email newsletters and other digital campaigns. But, it doesn't stop there. You'll know how many leads you received from each source and the keywords used by those who found you. The level of intelligence available allows us to gain valuable insight into which parts of your inbound marketing are producing the best results.
When someone responds to one of your calls-to-actions, the intelligence provided includes conversion assists, previous visits, which pages were visited, their social media accounts and more. HubSpot analytics also tells you which companies are visiting your website even when they don't fill out a form. HubSpot Sidekick allows individuals on your team to track email opens sent privately from person to person. Sidekick goes even further by giving you a summary of a company, their executive team and their social media accounts.
HubSpot is a marketer’s dream. It's easy. It's powerful and within reach for any business of any size. Learn how the Find and Convert team of Certified HubSpot inbound marketers can harness its potential for you in your business.