Identify influencers who can drive action for your brand…
Influencer marketing isn’t new. Celebrities have long been influencers for brands, sometimes intentional and paid, and sometimes by coincidence. Only in recent years has influencer marketing become a viable approach for B2B marketers, due in large part to the rise in blogging and social media engagement.
The key to influencer marketing is rooted in two factors:
- Identify influencers who are relevant to your target customers.
- Build a relationship with them that is mutually beneficial.
Our approach to your influencer marketing program is a collaborative one. We’ll work with you to identify influencers and develop the outreach strategy, plan a content strategy, plan an engagement strategy and help you nurture influencer relationships with a long term view.
An influencer marketing program requires technology to identify influencers, and a sustained process to rollout and manage the program.
In the hyper-connected digital age, tapping into the power of influencers can set your brand apart in the marketplace.
We'll build your influencer marketing strategy from scratch and provide ongoing support to maximize the long-term business results that are possible from an influencer marketing strategy.