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June 2009 Newsletter
Bernie Borges Standing Behind the Short Wall As I See It...

The Risk of Social Media Abstinence
Bernie Borges

Article Highlights:
  • Companies that are positioned to grow are adopting a mindset for social media.
  • In order to hear and better understand your customers, you must embrace social media as a communication channel.
  • Social media is breakthrough technology. If your business is social media abstinent, you are not hearing the conversations about your business or your employees or your products or the important issues in your industry.
Read more about social media abstinence
Michelle Riggen-Ransom, BatchBlue SoftwareResults In Motion...

BatchBlue and the “Bee Gees” of Inbound Marketing
Michelle Riggen-Ransom, BatchBlue Software

BatchBlue’s success includes social media strategies that embrace five BeeGee “Be Good” philosophical values.

Article Highlights:
  • Be Good at your product or service
  • Be Good at customer service
  • Be Good at listening
  • Be Good at sharing
  • Be Good
Read more about social media success that embraces five BeeGees
About Dianna Kersey: Inbound Marketing Information ArchitectSearch This...

Get Found Locally Even if You Market Globally
Dianna Kersey

Article Highlights:

No matter the geographic target of your market, all businesses should harness the power of local marketing, even if just to gain more authority with Google.

Local and small businesses can still get found on the web without owning a website by implementing a well defined online marketing strategy that includes these elements:
  • Content marketing
  • Social Media Marketing
  • Search Engine Marketing
A professional SEO specialist can help small businesses without a website maximize online advertising dollars using local listing services such as MerchantCircle.

Read more about  building online marketing authority through local search
About Billie: Social Media Marketing and PR OptimizerMarketing Insights

Winning On the Web Begins With An Inbound Marketing Strategy. What’s Yours?
Billie Ginther

Article Highlights:

Free Inbound Marketing Strategy Assessment offers marketers and small and medium-sized businesses insight that:
  • Evaluates current Internet marketing efforts
  • Scores strengths and weaknesses
  • Graphs results in five key Internet marketing strategies
Read more about inbound marketing strategy insight
Who we follow on Twitter
Justin Levy

Bernie follows: @justinlevy, GM of New Media Labs, restaurateur, blogger, social media evangelist, a little mix of everything.

 Peter Shankman

Billie follows: @skydiver, Peter Shankman, Social Media Adventurist and founder of HARO (Help A Reporter Out).


 Mashable

Charles follows: @mashable, Peter Cashmore, CEO of Mashable, social media guide. Addicted to caffeine; scared of geese.
Michael Hyatt

Jackie follows: @michaelhyatt, CEO of Thomas Nelson Publishers, devoted family man, avid blogger and chairman of ECPA.

 Carrie Young

Michelle follows: @carrieyoung, Carrie Young, Social Cast Director of Marketing helping employees collaborate and communicate in real-time.

 Mat McGee

Dianna follows: @mattmcgee, Small Business Search Marketing, blogger, marketing consultant and all around good guy.

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