Keyword Strategy Research Fuels Content Marketing

Command higher page rank in organic search results through a comprehensive content-relevant keyword research strategy. Get found more often by those that are seeking the products and services you offer.

In order for your content to be discoverable on the web and attract the right people for your products or services, your keyword strategy requires comprehensive keyword research and analysis.

Keyword Strategy Begins with Research

We begin your keyword strategy with thorough keyword research. We’ll start with your list of keywords based on your company’s products or services and insights you have about your industry. Additionally, we use persona analysis to discover the most relevant keywords your potential customers use. And we’ll conduct SEO keyword research to identify an expanded list of keywords that warrant consideration for your content strategy.

Six Steps in Keyword Strategy Development

  1. Identify your target audience(s)
  2. Conduct persona analysis to discover the best long tail keywords
  3. Study the most searched keywords indexed by search engines in your competitors’ websites
  4. Analyze keyword competition
  5. Identify keyword themes
  6. Work collaboratively to assign a relevancy ranking from 1 through 5 for each keyword

Each step is important, but step #6 makes your keyword strategy manageable.

During this process we’ll uncover some long tail keywords that may seem obscure at times. However, long tail keywords can prove to be very effective in getting your content discovered in search engines and in social media.
Keyword Strategy

Keyword Strategy Means Being Found by Your Most Relevant Audience

In organic search engine marketing it’s not about being found by everyone in your market. It’s about being found by the most relevant people in your target market. What makes them relevant is the narrow focus of their search. For example, the desire to be discovered for “cloud computing” is risky. First, there are 80 million results in Google for this phrase, making it very competitive and unlikely to be discovered for it. More importantly, what about cloud computing to do you want to be found? Being discovered for “cloud computing reliability” is more realistic if you address this topic. This keyword phrase has just 10 million results in Google.

Keyword Strategy Is Foundational

The deliverable of a keyword strategy is presented in a spreadsheet organized into tabs according to each relevant keyword theme. All the keywords listed on each sheet include the relevancy ranking, the monthly search volume and the relative competitive index, which tells us how competitive it is. The more competitive keywords are balanced with less competitive keywords.

The keyword strategy output will be used across all aspects of your digital marketing plan from static website content, blog articles, white papers, videos, still images and virtually all elements of your content plan.

Contact us to learn more how our comprehensive keyword strategy service can improve your online marketing results.