Online Lead Generation Improve Your Revenue Opportunities

Since our inception in 2002, our business to business clients have always had one primary objective in engaging our services: generating more sales leads!

We collaborate with our clients to develop solid business to business – B2B lead generation strategies that leverage all your content assets and channels of communication. Of course, brand building is important too. After all the “A” in AIDA selling system stands for “awareness.” But, at the end of the day our marketing key performance indicators – KPIs are judged by our ability to produce quality sales leads.

Engaging Calls to Action Key to Lead Generation

Testing calls-to-action over time helps improve online lead generation results
We carefully and thoughtfully integrate CTAs into your content plan. CTAs can be images, text or both that compels your audience to engage with you through some type of action. Offering your audience something of value is a good way to create CTAs that begin dialog and build relationships, often before dialog begins or the first contact is made.

Nurture Your Leads

We use nurturing strategies to generate leads that pertain to the stage of a prospect’s evaluation with your company. Whether we’re implementing CTAs through your email newsletter, blog or webinars, we’re always designing the lead generation strategy around the personas of your prospects and their evaluation cycle stage.

B2B lead generation strategies require development of landing pages where we can test various elements of your CTAs to measure the effectiveness of each element.

Some aspect of experimentation is encouraged in B2B sales lead generation campaign strategies.

For B2B marketers with long sell cycles and mid to high price points, a “self service” price request strategy has proved very effective. This approach is counter intuitive to most B2B marketers and therefore, requires an understanding of how it works.

Each Client’s Lead Generation Need Is Unique

Designing your lead generation strategies is the most exciting and rewarding aspect of what we do at Find and Convert. Each plan is unique to our client’s needs. We measure results so we can track what’s working.

Are you ready to get started on your B2B lead generation strategy? Contact us and let’s begin.