| Marketing 2.0 Social Media Book |
Marketing 2.0Bridging the Gap between Seller and Buyer through Social Media Marketing
Foreword by Mike Volpe, V.P. Inbound Marketing, HubSpot
Book SynopsisA macro view of social media marketing with a focus on “what it is” and “how” small and medium size businesses (SMB) can develop a strategy, implement it and measure results. The book is written in plain English so any marketer can understand the opportunities and the risks of social media marketing. The book emphasizes the risk of ignoring social media marketing with practical ways to get started or take a social media marketing plan to the next level. Organizational skills and staffing issues are also addressed. Case studies will give the reader insights from companies and individuals who are experimenting with social media and their successes and lessons learned. About the AuthorBernie Borges is the President and Chief Find Officer of Find and Convert, an Internet marketing agency based in the Tampa Bay area of Florida, USA. Bernie’s inspiration for this book came from various speaking engagements where his presentation to midsize company presidents and marketing managers has been received enthusiastically. During his speaking engagements Bernie takes the mystery and tech-speak out of Web 2.0 and social media marketing. He uses this same approach in the book so that SMB marketers can understand how they can and should embrace marketing on the social web to achieve measurable business results. PublicationThe target publish date is June 2009. The book will be available through most online book retail outlets and at http://www.findandconvert.com/. Introduction: Why Traditional Marketing Doesn't Work Anymore What is Web 2.0 and Social Media? Types of Web 2.0 and Social Media Fostering Community and Conversations Developing a Social Media Strategy Personal Branding The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Staffing for Social Media Marketing The Social Graph: Should You Care? SEO and Social Media Marekting Blogging Social Networking Twitter (MicroBlogging) Podcasting Video and Photos Marketing Operations 2.0 Case Studies - SMBs Succeding with Social Media Show Me the Money Resources Bernie Borges Live at Your Event |






