Marketing 2.0

Bridging the Gap between Seller and Buyer through Social Media Marketing

Foreword by Mike Volpe, V.P. Inbound Marketing, HubSpot

Author: Bernie Borges
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http://twitter.com/berniebay

Book Synopsis

A macro view of social media marketing with a focus on “what it is” and “how” small and medium size businesses (SMB) can develop a strategy, implement it and measure results.  The book is written in plain English so any marketer can understand the opportunities and the risks of social media marketing. The book emphasizes the risk of ignoring social media marketing with practical ways to get started or take a social media marketing plan to the next level.  Organizational skills and staffing issues are also addressed.  Case studies will give the reader insights from companies and individuals who are experimenting with social media and their successes and lessons learned.

About the Author

Bernie Borges is the President and Chief Find Officer of Find and Convert, an Internet marketing agency based in the Tampa Bay area of Florida, USA.   Bernie’s inspiration for this book came from various speaking engagements where his presentation to midsize company presidents and marketing managers has been received enthusiastically.  During his speaking engagements Bernie takes the mystery and tech-speak out of Web 2.0 and social media marketing.  He uses this same approach in the book so that SMB marketers can understand how they can and should embrace marketing on the social web to achieve measurable business results.

Bernie’s career spans more than twenty years in technology sales and marketing positions in New York, Silicon Valley and Tampa Bay.  Bernie launched a website development firm in 2002.  In less than one year after his company’s launch Bernie realized that his clients needed help marketing their websites in search engines so he refocused his company’s service offering to search engine optimization and pay-per-click advertising.  In 2006 he rebranded to Find and Convert.  Around the same time social media marketing was starting to become more popular through blogs and social networks.  But, SMB businesses have been slow to adapt to the social web.  Bernie feels strongly that most SMB businesses should consider social media a necessary component to their Internet marketing strategy.

Publication

The target publish date is June 2009.  The book will be available through most online book retail outlets and at http://www.findandconvert.com/.  

Foreword by Mike Volpe

Introduction: Why Traditional Marketing Doesn't Work Anymore

Closing the Loop Between Marketing and Sales

Marketing 2.0

What is Web 2.0 and Social Media?

Types of Web 2.0 and Social Media

Technology and Social Drivers of Web 2.0 Applications

Fostering Community and Conversations

Developing a Social Media Strategy

Think Like a Publisher: Content Marketing

Personal Branding

The Lifecycle of Interaction in Social Media Marketing

Measuring Results in Social Media Marketing

Risks in Social Media Marketing

Benefits of Social Media Marketing

Staffing for Social Media Marketing

The Social Graph: Should You Care?

SEO and Social Media Marekting

Blogging

Social Networking

Twitter (MicroBlogging)

Podcasting

Video and Photos

Marketing Operations 2.0

Case Studies - SMBs Succeding with Social Media

Show Me the Money

Resources

Bernie Borges Live at Your Event