Marketing 2.0
Bridging the Gap between Seller and Buyer through Social Media Marketing
Foreword by Mike Volpe, V.P. Inbound Marketing, HubSpot
Author: Bernie Borges
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http://twitter.com/berniebay
Book Synopsis
A macro view of social media marketing with a focus on “what it is” and “how” small and medium size businesses (SMB) can develop a strategy, implement it and measure results. The book is written in plain English so any marketer can understand the opportunities and the risks of social media marketing. The book emphasizes the risk of ignoring social media marketing with practical ways to get started or take a social media marketing plan to the next level. Organizational skills and staffing issues are also addressed. Case studies will give the reader insights from companies and individuals who are experimenting with social media and their successes and lessons learned.
Testimonials for Marketing 2.0
 Valuable theories in valuable package, September 11, 2009
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Put this book at the top of your list!, September 10, 2009
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M. Lorey (Alpharetta, GA United States)
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"A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey"
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An excellent blueprint for the "2.0" business strategy, July 28, 2009
"I was introduced to this book through the Find and Convert podcast (which I have been listening to for quite some time) and when Bernie talked about his new book, I knew it was going to be chuck-full of useful information. In the podcast review, he walked through the chapters that were in the book and I was not disappointed. Lots of good stuff in here."
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About the Author
Bernie Borges is the President and Chief Find Officer of Find and Convert, an Internet marketing agency based in the Tampa Bay area of Florida, USA. Bernie’s inspiration for this book came from various speaking engagements where his presentation to midsize company presidents and marketing managers has been received enthusiastically. During his speaking engagements Bernie takes the mystery and tech-speak out of Web 2.0 and social media marketing. He uses this same approach in the book so that SMB marketers can understand how they can and should embrace marketing on the social web to achieve measurable business results.
Bernie’s career spans more than twenty years in technology sales and marketing positions in New York, Silicon Valley and Tampa Bay. Bernie launched a website development firm in 2002. In less than one year after his company’s launch Bernie realized that his clients needed help marketing their websites in search engines so he refocused his company’s service offering to search engine optimization and pay-per-click advertising. In 2006 he rebranded to Find and Convert. Around the same time social media marketing was starting to become more popular through blogs and social networks. But, SMB businesses have been slow to adapt to the social web. Bernie feels strongly that most SMB businesses should consider social media a necessary component to their Internet marketing strategy.
Publication
Published by Wheatmark, July 2009. The book is available through Amazon and direct from Wheatmark's online bookstore.
Foreword by Mike Volpe
Introduction: Why Traditional Marketing Doesn't Work Anymore
Chapters:
Closing the Loop Between Marketing and Sales
Marketing 2.0
What is Web 2.0 and Social Media?
Types of Web 2.0 and Social Media Technology and Social Drivers of Web 2.0 Applications
Fostering Community and Conversations
Developing a Social Media Strategy Think Like a Publisher: Content Marketing
Personal Branding
The Lifecycle of Interaction in Social Media Marketing
Measuring Results in Social Media Marketing
Risks in Social Media Marketing
Benefits of Social Media Marketing
Staffing for Social Media Marketing
The Social Graph: Should You Care?
SEO and Social Media Marekting
Blogging
Social Networking
Twitter (MicroBlogging)
Podcasting
Video and Photos
Marketing Operations 2.0
Case Studies - SMBs Succeding with Social Media
It's All About Content and Relationships
Resources
Bernie Borges Live at Your Event
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Social Media