Marketing Management Software Technology Solutions That Work
Since our inception in 2002, we’ve made it a priority to identify and utilize internet marketing technology solutions that get the job done in collaboration with your IT resources. Getting the job done requires a mix of implementation and measurement tools.
Our focus is on results that matter to you! Internet marketing results require efficient use of marketing management software tools, technologies and best practices as well as a budget-conscious balance of internal IT resources with external resources. Since our inception in 2002, we’ve made it a priority to identify and utilize internet marketing technology software solutions that get the job done in collaboration with your IT resources. Getting the job done requires a mix of implementation and continually reviewing new measurement tools as they become available.
Marketing Management Software Solutions
- Social Media Tools
- Social CRM
- Content Management Systems
- SEO Tools
- Google Analytics Tools
Find and Convert is among the first of HubSpot’s original Certified Partners. The HubSpot marketing management software platform allows us to accomplish two fundamental benefits for our clients. HubSpot allows us to centrally manage all aspects of our client’s Internet marketing activities. Additionally, the HubSpot marketing software allows us to train our clients on all aspects of their Internet marketing strategy. The end result is a comprehensive and unified platform that contributes to Internet marketing success and to our client’s desired level of self-sufficiency. Learn more about HubSpot Inbound marketing solution .
Monitoring the activities, mentions and sentiments of your brand and employees online is an important aspect of your Internet marketing success. Each client’s social media monitoring requirements is unique. There are several content, social media and networking tools available for improved efficiency. We customize our recommendations to our clients based on your organization’s requirements and structure. Learn more about social media tools.
Customer relationship management – CRM integration is a necessary component for a closed- loop marketing strategy. Selecting the right CRM for your business depends on multiple factors. It is ritical that your CRM solution integrates with your email marketing platform as well as other marketing management software. For small and mid-size clients, we favor Nimble social CRM because it is very strongly integrated with social media and it’s easy to use. Nimble is a cost-effective social driven CRM solution. InfusionSoft is also a user-friendly CRM and email platform for small and medium size companies. For larger clients, CRM integration should be determined by company technology and objectives. There are several reliable CRM options available. Learn more about Nimble social CRM.
When it comes to SEO friendly content management systems, we favor two. Our favorite for small and mid-size businesses is WordPress. It’s open source approach and robust set of features fits most website needs. For more advanced CMS requirements, the most SEO friendly CMS product we favor is Pixelsilk. It is very robust and deep in features, particularly when the need for multiple parent-child websites is required. Learn more about our CMS platform recommendations.
For our clients that sell a complex product with long sell cycles, we utilize the EchoQuote price request management system software for lead generation. EchoQuote is a proven system that is used to generate qualified sales leads by allowing visitors to your website or blog to request self-service pricing. The EchoQuote portal allows you to set up business rules that keep you in control of self service price requests as a lead generation strategy. Learn more about budgetary pricing.
Brainshark is an enterprise provider of online presentations. Brainshark converts slide presentations into audible videos which can be embedded on your website and shared through any online format. You can deliver your messages efficiently and with detailed tracking capabilities. Sample online presentations include sales proposals, product presentations, technical overviews, customer support responses, thought leadership presentations, recruiting presentations, internal training and more. Learn more about Brainshark digital presentations.
SEO is to internet marketing like butter is to bread. The tools we use to develop and track your SEO details are many. Some of them are of a technical nature that permits us to analyze architectural and other important aspects of your SEO strategy and results. Some of the SEO tools we use are akin to the diagnostic tools used by your car mechanic. The names are not important. What counts is that we use sophisticated tools to conduct thorough research, analysis and measurement to keep your SEO results on the right track. Read more about SEO and web analytics.
Google offers a host of tools we conveniently label under the umbrella of Google Analytics. In reality, this umbrella is broad. Of course we use the metrics and reporting capabilities of Google Analytics. We also use Google Webmaster tools to review other details of your website. Additionally, tools such as Google Sitemaps, Google Trends, Google Insights, Google Keyword Tracker and Google Adwords provide a rich set of measurement tools that allow us to track the progress of your Internet marketing plan. Read more about Google Analytics.
We utilize technology tools that are in the best interest of our client’s internet marketing and social media strategies. Contact Find and Convert to learn more on how we minimize the headache of selecting the right marketing management software solutions that reduce technology demands and more efficiently measure results.