Marketing ROI Digital Marketing’s Return on Investment

Measuring marketing ROI requires a closed-loop tracking process and mindset. A closed loop process looks at the costs of filling the top of the sales funnel with viable prospects and the result of customers received at the bottom of the sales funnel.

You’re investing in an internet marketing plan to get a return on your investment. Marketing ROI budget allocation is based on how you achieve results.

As your digital marketing agency, we’re always focused on your bottom line. We’re business people first and foremost, with specialized skills in digital marketing.

Marketing ROI Differences

B2B marketing ROI is measured in different ways in comparison to B2C. Most B2B companies don’t sell a widget on their website. The most common scenario we support for our B2B clients is creating an internet marketing plan that attracts prospects; we nurture them through the sales funnel ultimately converting a portion of them into sales leads.

B2C marketing ROI requires a different sets of metrics. Marketing measurements require campaign metrics that track behavior, campaigns, events and target audience needs.

The internet marketing ROI metrics we measure aligns with this goal through a closed-loop process. We measure content, search, social media and internet key performance factors along with bottom line sales and sales leads.

Closed Loop Marketing

Managing the activity into and through the sales funnel requires internet marketing tools. We use HubSpot to track the entire sales funnel via CRM integration. Your CRM system is ultimately where you track customer conversions. We calculate marketing ROI by having full visibility from the top of the funnel (TOFU), through nurturing activities that track conversions in the middle of the funnel (MOFU), to the bottom of the funnel (BOFU), ultimately resulting in customers.

Online Marketing ROI

In the absence of this closed-loop marketing approach, it is only possible to track key performance indicators, but not marketing effectiveness. Closed-loop marketing allows us to track how many dollars of revenue are produced for each dollar invested in digital marketing.

Marketing ROI Starts with Planning and Execution

As your digital marketing agency, our goal is to plan and execute strategies that deliver the marketing ROI results you seek. Using our closed-loop marketing process, along with your collaboration, tracking marketing ROI effectiveness will be achieved. Contact us to learn more about our digital marketing processes.