Marketing Workshop Training Online or On-site Seminars and Workshops

To get the maximum results from your digital marketing strategy, you should consider investing in training. If you have ten or more people to train, a cost-effective training method is live, on-site workshop training.

B2B Marketing Workshop Training

Your digital marketing plan has several components including internet marketing, pay-per-click advertising (possibly), SEO, email marketing, content development, mobile marketing and of course social media marketing. These components can easily overlap and overwhelm a staff, possibly hindering your results. An investment in an on-site marketing workshop and training seminar for one or two dedicated days can jump start the efficiency of your digital marketing plan and reduce risk.

On-Site Marketing Workshop

A common approach to internet training is a one or two day marketing workshop event for a mixed group of staffers. A half-day training workshop for mid and senior level management is very worthwhile to allow your management team to get on the same page with your digital marketing strategy. During this marketing seminar, topics covered will include:

  • Strategic digital marketing planning
  • Phases of implementation
  • Skills needed
  • Risks and rewards
  • Time and resource commitments needed
  • How to calculate ROI

The management workshop sets the tone for the balance of the training and the execution of your digital marketing plan. The staff will be motivated and inspired when the management team is motivated and inspired to execute successful digital marketing plans.

Marketing Workshop Training Topics

In addition to the management workshop, consider tactical marketing training for the staff responsible for the day-to-day execution details of your content, SEO and social media practices. In this marketing workshop training, topics may include:

  • Persona development
  • Creating the content plan
  • Choosing the social channels to execute the content plan
  • Aligning social channels with the content plan
  • Using social media management tools
  • Community engagement best practices
  • How to deal with problems in the community
  • Measuring results
  • And more…

An investment in digital marketing training has the potential to steer your plans efficiently on the right path. Live marketing workshop training is available on site and through online webinar formats to accommodate your geographically dispersed staff. For more details, please contact us to discuss.