Measuring Online Results Convert More Qualified Sales Leads

Our goal is to help you find and convert online contacts into sales opportunities. Achieving online marketing results boils down to generating more qualified sales leads.

As your digital marketing agency, we go about measuring online results by organizing and creating a series of metrics, which we use to measure the effectiveness of your digital marketing program. Measuring online results is one of the key performance indicators we use in developing marketing strategies to be found more often and convert more quality leads.

Measuring Online Results Metrics

We measure all aspects of your plan including the organic search engine optimization performance, the reach of your content, the sources of traffic and of course, various elements of your social media activities. We use a variety of metrics in measuring your online results:

We measure your online results by first establishing a baseline of your results when we first engage with you in your digital marketing plan. We recommend a set of measurement criteria, including key performance indicators. We set them up in a report template, giving you a choice of report formats according to your preference.

Using internet marketing software systems, we measure the current state of your results and report the progress against the baseline and more recent results. Usually we produce a performance report on a monthly basis. We encourage you to become familiar with the metrics we analyze so that you can review them on your own and discuss them internally with your leadership team. We review the report with you in detail so that you are comfortable and confident in the meaning of the data.

Measuring Your Online Performance

Our reports serve to communicate the overall performance of your online marketing plans at two levels.

  • It is necessary to report details that support the current results.
  • We also create an executive summary that is easily digestible by you and your executive team with clear meaning pertaining to your current status and actions needed to sustain and improve results.

Measuring Online Results for ROI

Measuring your online results is very important to measure the ROI of your investment in a digital marketing plan. We strive to take the mystery out of the reports and maximize the business value.

Measuring online results is the only way to fully understand the progress of your digital marketing plan and what steps are needed to continue the plan. Measurement also serves to provide evidence of ROI to justify the continued investment, and in some cases increase the investment to the next level to accelerate online results.

Ready to learn more about Find and convert processes for measuring online results more effectively? Contact us now.