Pay per Click Advertising Professionally Managed Search Marketing

A strategic online pay per click advertising campaign can drive new opportunities to your website. A professionally managed pay per click campaign will increase results and reduce your cost per lead.

Pay per Click Advertising

Proven Pay per Click Advertising Experts

When designing your digital marketing plan, sometimes an effective element to employ is PPC a.k.a. Pay per Click advertising. It is well known that more than half of search engine users click on the organic search listing, leaving as little as 25% of the users to click on the paid search listings. However, using pay per click advertising best practices, you can achieve cost effective results.

There are some industries where pay per click advertising spend is very competitive, and therefore very aggressive. Often, companies that use pay per click advertising strategies are solely dependent on it because they have not implemented a broader internet marketing plan to attract visitors through organic search engine listings.

Our clients tend to be range from modest users of PPC (sometimes called SEM or search engine marketing) to aggressive users of PPC as part of their digital strategy. In online marketing pay-per-click can contribute a significant role. However, it’s important to use PPC wisely for minimum cost and maximum ROI.

Keyword Strategy Essential in Pay Per Click Advertising

Find and Convert has proven pay per click management expertise. Our approach to PPC is to set up campaigns to complement or strengthen your brand presence for the highest ROI keyword phrases. In some cases the strategy entails your company name, a product name, specific campaign, multiple ad groups or long tail keywords.

In order to have highly successful PPC campaigns, an efficient mix of keywords must be used across each campaign and ad group. Our PPC experts conduct PPC keyword research to identify the keywords that offer the best chance of attracting the desired audience at the lowest possible cost.

One of the most effective ways to implement successful pay per click ad campaigns is to set them up so that your ads appear along side your organic listings. It’s proven that when a search user sees your listing both in the organic and paid listings, there are more click throughs to the desired landing page. We measure click through rates – CTRs as a key performance indicator – KPI of your campaigns.

The way a campaign is set up makes a big difference in overall results. Depending on how many different themes you need advertised, for example product categories, setting up unique campaigns with unique ad groups can be very efficient both in terms of performance and cost.

Targeted Landing Pages Increase PPC Advertising Results

A best practice we employ in the set up of your PPC campaigns is the use of landing pages. In addition to well organized campaigns and ad groups, landing pages that are uniquely designed for each ad group will always yield the best results. We apply our PPC expertise, developed over years of Google Adwords PPC campaigns to design landing pages that convert visitors to leads.

Test – Measure – Refine

All of the PPC management campaign best practices described here are continually tested, meticulously measured and constantly refined on an ongoing basis. We provide scheduled marketing support reporting with both detail and executive summary analysis to communicate results and recommended action steps.

Pay per click management for B2B marketers is very different than it is for B2C marketers. Our experience and expertise is in PPC campaign management, implementation and optimization. It usually takes a few months of testing to optimize a PPC campaign. Once it’s optimized, it requires ongoing attention to continuously test, refine and maximize results. New online competitors often appear requiring us to take action in order to sustain desired campaign results.

Pay per click advertising can be very effective for marketers when they are set up properly, optimized for performance and cost and measured consistently for sustained results.

Ready to take your PPC advertising campaigns to the next level? Learn more about our professional pay per click advertising services. Email or contact us today.