Persona Analysis Know and Understand Your Audience

Creating content that comes alive and makes potential customers want to learn more about your products and services begins with understanding who your target audiences are and what is important to them…

The rationale for persona analysis boils down to creating relevant content that addresses the specific needs of the key people you want to reach. Persona analysis is meticulous but a worthwhile exercise because it provides a blueprint for your content plan and increases the efficiency of your content development. You are never at a loss for what content to produce when you’ve conducted a thorough persona analysis.

Persona Analysis Helps You Understand What Drives Your Customer’s Interests

At a high level, a persona analysis identifies the personas of the people who buy your products or services. We segment them in a table format and list their primary business issues. We call those pain points.

We drill down into each persona and list pain points that are unique to them versus in common with their category.

Persona Analysis

For example, two persona categories could be programmers and IT directors.

  • Programmers can be further segmented into large company, small company, government, defense, cloud developers, mobile developers, programming language, etc.
  • IT directors could be further segmented into large company, small company, government, defense, non-profit, industry segment, etc.

We conduct a meticulous exercise where we identify the pain points that are unique to each persona in each category and unique to each sub-set.

Persona Analysis Objective Is Finding More Keywords Relevant To Your Audience

We align (previously agreed upon) keywords to each persona in order to develop an effective content plan. Often, we identify new keywords relevant to a persona’s pain points. The content and the personas are aligned across various criteria including the multiple stages of the buying cycle for each persona.

Developing a persona strategy empowers us to create an effective content marketing plan that reaches your buyers and appeals to their relevant issues. Even the most niche B2B companies have multiple buyer personas. We recommend updating your persona analysis approximately once each year.

Contact us to learn more about persona analysis development as part of your content marketing strategy.