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Web 2.0 : Podcast Marketing
A podcast is a digital media file, or a series of such files, that are distributed over the Internet using syndicated feeds for playback on portable media players and personal computers. Why Should Marketers Care About Podcasting? Just ask CNN, the Wall Street Journal and many other media websites, as well as social networking sites who make content available in a podcast format. Ask your competitors who may be rolling out podcast content and capturing brand-building audience and building loyal traffic to their website or blog. The Content of Your Podcast is Your Advertising
Click Image to view latest Podcasts: Podcasts Have Search Engine Optimization Benefits When a text summary of your podcast is available on your website (or blog post), search engines will index the content and rank the page according to the relevant content. Survey Results Point to Podcast Marketing Opportunity Consider some of these recent facts from a KnowledgeStorm survey* of 3900 IT and business professionals: B2B technology buyers are listening to podcasts for business interests, specifically technology-oriented topics, according to the study findings. Respondents are listening to podcasts for personal and business interests - 65% responded that they listen for both personal and business interests. Furthermore, these respondents are listening to podcasts on technology specific topics - 72% claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion. Twenty-three percent do so "frequently." The study also revealed that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.
"Fifty-seven percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content. That represents real opportunity for savvy marketers." So what information can you deliver to your target audience in a podcast format? How can you market podcast content to build your brand, produce more leads and differentiate from your competitors? Find and Convert podcast marketing services start with helping you identify strategic opportunities to use podcast marketing in your strategy. Our podcast services also provide best practices, podcast recording/editing/production, podcast directory submission and ongoing episode recording of your podcasts. We'll integrate podcast marketing into your Internet Marketing strategy for results you can measure. Check out Bernie's podcast on Web Marketing Strategies: Best Practices & Trends. Don't put it off! Get started NOW!
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