How to Make the Transition from Social Media to Social Business

This slide deck accompanies the webinar, How to Make the Transition from Social Media to Social Business. This presentation is for marketers and business executives interested in understanding how to make the leap from tactical use of social media to strategic social business outcomes.

Key Take Aways:

  1. Understand why you want to become a social business.
  2. Gain insights from research reports about social business.
  3. Learn the 5 Characteristics of a Social Business.
  4. Learn how to develop a content strategy for a social business.
  5. Learn from several case study examples.

Find and Convert’s CEO and host of the Social Business Engine Digital TV Show, Bernie Borges, presents this webinar with Jon Wuebben, CEO of Content Launch and author of the book Content is Currency.