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Keyword Selection – In the Words of Your Customers 16 Jul 2008 | 5:23 pm
Ask the Right Questions Before You SEO Your Site 16 Jul 2008 | 9:00 am
Meta Elements: A Field Guide 15 Jul 2008 | 9:00 am
SEO Tips from Matt Cutts (Mr. Google) 13 Jul 2008 | 8:52 pm
Search Marketing Secrets for Technology Marketers 9 Jul 2008 | 1:51 pm

Optimized Press Releases

Optimized Press Releases

Link Building for SEO

Incoming links to your website are important to your SEO plan. One effective way to produce incoming links is to optimize press releases and distribute them through online services. An optimized press release contains important keyword phrases with links to your website.

Many online distribution services provide the option of distributing optimized press releases. An optimized press release for SEO will achieve good reach (distribution) and produce valuable one-way links from your selected keywords.

What is an Optimized Press Release?
We assume you have previously written or distributed press releases. There are two components to optimizing press releases. The first is to optimize the press release by selecting one keyword phrase which is strategically important to your business and relevant to the press release. It's important to optimize the press release for one keyword phrase. The keyword phrase must be used in the press release no less than three times and generally not more than six times, depending on the size of the press release.

Then, by subscribing to one of the optimized press release services, you will have the ability to distribute the press release online with links to your website anchored from the chosen keyword phrase. When the press release is distributed online through the wire service, it will be picked up by many people who subscribe to RSS feeds. The end result is two fold. You will achieve exposure and the keywords which were linked in the optimized press release will be linked to your website. These links will be very helpful in your quest for high rankings in search engines for the selected keyword phrase in your optimized press release.

Using optimized press release services in combination with your website marketing strategy is an effective ingredient in your website marketing plan.