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SEO Companies PDF Print E-mail

What Do SEO Companies Do?
A qualified SEO firm is a specialist. SEO (search engine optimization) companies are a blend of marketing experts and Internet marketing experts. SEO companies also act as SEO consultants by working with you to understand the background of your company with an emphasis on your marketing history.

An SEO company should require its clients to provide a documented summary of their marketing history with insight into the strategies and tactics that have produced the best results. An SEO firm is a marketing agency, albeit one focused on helping its clients generate sales opportunities through search engines.

SEO companies with a track record usually are focused on SEO. Beware of SEO firms who offer a wide variety of marketing services including website development. In order for an SEO company to succeed for its clients, it must have a deep talent pool of SEO consultants who specialize in the field of search engine optimization. An SEO firm often has strategic relationships with complimentary marketing expertise including website development, brand development, collateral and other marketing communications services. However, if your SEO company offers these other services, you are advised to ask questions about the people who do the actual SEO work for you. Being an SEO consultant is like being a lawyer or accountant. It takes a dedicated and focused attention to the many details and best practices in SEO. And because the SEO field is always evolving, SEO consultants need to be focused on this industry in order to stay on top of all the latest developments.

Your SEO company should do the following for you:

  • Seek to learn about your business' product and services
  • Seek to understand your target market characteristics
  • Seek to understand your marketing history
  • Review your current website in detail
  • Identify your website's technical issues which might be a hindrance to your SEO plan
  • Provide specific recommendations to address technical hindrances
  • Summarize your current SEO position compared to your top competitors
  • Conduct detailed keyword research for your SEO plan
  • Guide you in the selection of the best keywords based on relevancy and competition
  • Identify the content on your website which is available to optimize for selected keywords
  • Guide you in the development of new content which may be required for your SEO plan
  • Optimize your website's content, including new content developed for your SEO plan
  • Optimize your website's code
  • Provide a long term view of sustained SEO results including other SEO strategies which will be needed to rank for your most competitive keywords
  • Provide ongoing support and reports to measure your SEO results
  • Act as your ongoing SEO consultant to maximize your ranking results
  • Always remind you that your SEO company is most interested in generating sales opportunities through the web
  • Be your SEO consultant

Contact us to learn how Find and Convert can become your SEO company.




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