Sales Lead Generation Create More Opportunities

Find and Convert understands the importance of generating qualified sales leads. Our experienced digital marketing professionals will design strategies, calls-to-action and reporting systems that produce high quality sales leads that generate more sales opportunities.

Generate More Quality Sales Leads

Sales lead generation
The digital marketing results sales professionals value most is qualified sales leads. We get that! We work with our business to business – B2B clients to create, execute and measure sales lead generation plans that produce qualified sales leads.

Convert More Leads into Sales Opportunities

Online marketing is the new “cold call.” Digital marketing strategies that generate more quality sales leads can improve your sales force efficiency and may even reduce your cost per sale. B2B lead generation requires a series of activities by the sales and marketing team to attract qualified people to interact with your business. Some percentage of them will become qualified sales prospects. However, the process from attracting them to your website, blog or social networking channels to becoming a viable sales lead can span multiple touch points and weeks or months of activity. We strategize with our clients on content and calls-to-action designed to nurture contacts prior to first contact. This increases the probability of generating leads that result in viable sales opportunities. Learn more about sales lead generation.

Social Networking for Sales Lead Generation

Social networking can produce viable sales leads in B2B digital marketing. Sales professionals actively involved in social channels increase sales funnel opportunities. Does that surprise you? Our experts will develop social networking strategies and training that align with all other elements so your online lead generation strategies don’t miss any opportunities, especially from social marketing channels. Learn more about social networking.

Search Engine Optimization Is Key

The most common online method of sales lead generation in B2B digital marketing occurs by being found when a prospective customer does a search in Google or another search engine. We place a high priority on developing a rock solid search optimization – SEO plan that allows B2B businesses to be found for a variety of relevant keywords. When someone finds your business through organic SEO, it’s often a potential sales lead. Learn more about search engine optimization.

Create Effective Calls-to-Action and Landing Pages

In digital marketing, there are sequences of events that take place between a potential customer needing your products and services and becoming a customer. Getting found through organic search and social media is the first step. Once the visitor clicks through to your site, calls-to-action with simple compelling landing pages often begins the nurturing process long before the first point of contact is made. Our team of lead generation experts will work with you to create compelling content, calls-to-action and landing pages that nurture visitors into viable relationships. Learn more about actionable landing pages.

Pay per Click Advertising

Getting found in an organic (non-paid) search engine listing accounts for about 75% of search activities. However, there are some keywords that may warrant implementing paid search campaigns, aka pay-click-advertising, aka PPC. It’s proven that when a searcher sees your listing in the organic results (non-paid) and sees your listing in the paid search results, you achieve more traffic to your website. More traffic can produce more sales leads. Whether you are currently engaged in PPC or are questioning whether PPC is a viable channel for more sales lead generation, our digital marketing experts will develop a PPC advertising campaign designed to maximize results with the lowest possible cost per lead. Learn more about PPC advertising.

eMail Marketing Lead Nurturing

When sales and marketing are aligned in lead generation strategies, nurturing potential prospects into customers is the result. Your B2B digital marketing strategy contains many elements. Integrating your web assets, calls-to-action and social networking into a seamless eMail campaign helps fill your sales funnel. Our experts will design an effective email marketing strategy that strengthens your brand and generates sales leads. Learn more about eMail marketing and email nurturing.

Sales Lead Generation ROI

Measuring the results of your online marketing initiatives is important for establishing marketing ROI. For online sales lead generation, it is imperative to track your visitor behavior and engagement for closed-loop marketing to be effective. We will advise you on which marketing management software solutions are best for your organization’s needs and requirements. For many B2B companies, HubSpot inbound marketing software is an easy-to-manage solution. Learn more about measuring online results.

Find and Convert understands the importance of generating qualified sales leads. Contact one of our experienced B2B digital marketing professionals will design strategies, calls-to-actions and reporting systems that produce high quality sales leads that meet your goals.