Search Engine Optimization Rank Higher and Get Found

Search engines are still the #1 source of driving traffic to a website. Therefore, it’s imperative that we develop a winning search engine optimization plan, also known as SEO.

Search Engine Optimization is Fundamental

The most popular way for prospective customers to find your business online remains through search engines. And, the best way to get found in search engines is to be listed on the first page for as many relevant keywords as possible. Ranking higher in search engines and getting found by your target audience requires a search engine optimization SEO strategy and on-going SEO best practices.

A winning search engine optimization strategy requires much more than applying Meta tags to your web site. An effective SEO strategy requires comprehensive research and a digital marketing strategy to rank higher and be found on multiply pages in search engines. SEO is an intricate part of a:

And includes:

Digital Marketing Strategy

Contemporary marketing requires a digital marketing strategy that allows your customers and influencers to find your business, engage with your employees and convert a reasonable portion of those contacts into profitable relationships. The umbrella term digital marketing suggests that your marketing plans include a diversified mix of elements that makes it easy to be found through any form of digital media. Search engines are still the number one source of driving traffic to a website. Therefore, it’s imperative that we develop a comprehensive search engine optimization plan. Learn more about digital strategy.

Content Marketing Strategy

A successful SEO plan is grounded in a comprehensive content marketing plan. Although the search engine optimization rules have evolved over the years, one factor has remained constant. Both Google and Bing, place a very high value on quality, relevant content. Simply stated, good content is good for SEO. It’s not good enough to have a website with 30, 50 or 100 pages of static content. The search engines measure and heavily weigh the extent to which you consistently produce updated, keyword-centric relevant content. Learn more about content marketing plans.

Keyword Strategy

A successful SEO strategy that results in your website being listed on the first page for a variety of relevant keywords requires a keyword strategy. Our search engine optimization experts will conduct thorough keyword research and persona analysis. In close collaboration with your team, we’ll develop a keyword strategy that fuels your content strategy, ultimately driving the SEO results that delivers quality traffic to your website or blog. Learn more about keyword strategy.

Pay Per Click Advertising

A strategically developed pay-per-click (PPC) advertising campaign can be very cost effective. Because some of your desired keywords may be very competitive, professionally designed PPC campaigns can result in getting found for even the most competitive keywords. When a searcher sees your website listed both in the organic placements and the paid placements, this reinforces your brand further and results in more traffic to your website or blog. Learn more about Pay per Click advertising.

Social Media Marketing

Search engine optimization best practices includes social media as a channel for your content. Both Google and Bing use social channels as signals to measure the authority of your content. Factors such as social sharing and “liking” or “+1′s” or social bookmarking are used as signals of quality to help determine how your content gets ranked. The effect of social channels on organic SEO rankings is reason enough for marketers to get serious about social media. Learn more about social media marketing.

Measuring SEarch Engine Optimization Results

Your SEO efforts need to be consistent. The reality is that SEO is an ongoing process that never truly ends. As competitors increase their SEO focus and other market dynamics evolve, SEO requires ongoing attention. That’s why we constantly measure your results to determine where you’re winning and where you need increased effort. We measure many key performance indicators, not the least of which is leads from SEO and how your competitors are improving their SEO results. Learn more about measuring online results.

Web Analytics

In order to measure your SEO results, we use web analytics software and industry best practices. We measure factors such as average time on your website and specific pages visited, keywords resulting in traffic, all sources of traffic, most popular content and many other key performance indicators. We provide comprehensive web analytics reporting in various formats including narrative, tables, charts and presentation format. We design web analytics reports to satisfy the needs of executive staff with summary level data as well as the details needed by line staff in the SEO trenches. Learn more about web analytics.

Find and Convert’s SEO services have been a staple since our inception in 2002 as a search engine optimization agency. It’s a high priority for us to stay current on ethical SEO best practices in order to deliver tangible results for our clients. We are as much a perpetual student of SEO as we are expert practitioners. Contact us. Let us design your SEO plan to get the Internet marketing results you seek.